Krentz Creative Co.

Krentz Creative Co. Food & Beverage Brand Designer | Helping F&B and CPG founders build brands that get noticed Krentz Creative Co.

is the design studio of Steve Krentz, a freelance graphic designer from Calgary, Alberta. Builder of useful and creative brands, we've helped small to medium businesses of all kinds get seen with our focus on branding and graphic design. Whether you’re starting from scratch or rethinking the way your business does things, we help you find your unique voice and craft the brand you've always wanted: the kind that looks right, feels right, and resonates with your audience.

10/08/2026

Thinking about modernizing your Food & Beverage brand? Think again.

Proudly introducing the new brand identity for BertaBurritos, a Latin American restaurant and food trailer located in th...
10/01/2026

Proudly introducing the new brand identity for BertaBurritos, a Latin American restaurant and food trailer located in the heart of Drumheller, Alberta.

A brand rooted in heritage, BertaBurritos came to me at an important juncture.

Their successful food trailer had been offered an incredible opportunity: to become the culinary provider at Drum Distilling Co., a well-known and beloved distillery in downtown Drumheller.

But to bring the brand up to speed and make it feel like it actually belonged, there was work to be done.

The business had already built something special. An incredible menu, a strong customer experience, and a loyal following. But the identity itself hadn’t quite caught up.

So, we started by developing a brand strategy that made sense. A strategy rooted in story.

The restaurant had roots in Venezuela. Family, recipes, and culture.

But their journey led them to Alberta. The place they now call home.

So naturally, the identity became a meeting place between two homes.

Western hospitality meets Venezuelan roots.

From there, I developed a visual language that felt at home in both worlds.

Tactile topographical textures, grainy wet-plate imagery, cattle-brand shaped iconography, and illustrations with just a hint of roughness gave the brand its Western character, while soft-spoken language brought out its hospitable personality.

The result was an identity that felt right for BertaBurritos.

One that felt equally at home on the curbside or inside the restaurant, without losing what made the business special in the first place.

BertaBurritos now had a brand that could carry its story forward, no matter where the journey takes them.

10/01/2026

If your brand looks different every time it does something, it’s not really a brand. It’s a monster.

09/25/2026

Industry-leading Food & Beverage brands know exactly who they are. TRU Bowl did too. The challenge came in turning that identity into something people could actually see.

I've been pretty quiet on here this year, but not because I haven't been busy.I've been working on this beast in the bac...
09/24/2026

I've been pretty quiet on here this year, but not because I haven't been busy.

I've been working on this beast in the background...

The website I should've built years ago.

The old one was based around what I do: graphic design and branding.

But the new one? It's all about who I do it for.

I've always been pretty good at communicating what I do. But it turns out, business owners don't really care about that.

They want someone who can clearly communicate why they're the right person to help them.

Back in 2024, I decided to go all in on Food & Beverage and CPG brands. It was a pretty natural fit.

It’s where I already had the most experience, and more importantly, it’s the kind of business I found the most interesting.

And once I knew who I was building for, I realized the old website wasn't cutting it.

I got a lot of compliments on it, but over time... I really grew to hate it.

It was loud and showy, without really saying or showing anything. It felt immature.

So this time, I went back to basics. I conducted my own branding process for the first time and rebuilt the brand around the people I actually want to work with.

Turns out, creating your own brand strategy is pretty darn helpful 😂

So, come check out the new Krentz Creative Company.

It's built with the flavor-focused founder in mind.

And honestly, it feels a lot more like me, too.

krentzcreative.co

09/23/2026

TRU Bowl came to me with a brand that wasn’t keeping pace with their growing business.

Together, we found the clarity behind what made them different, and built a brand that finally reflected who they were all along.

If your brand isn’t keeping up with your business, let’s fix that.

→ Book a free brand strategy session at brand.krentzcreative.co

A brand is only useful when you can actually build with it.For TRU Bowl Superfood Bar , the tightened brand strategy and...
09/17/2026

A brand is only useful when you can actually build with it.

For TRU Bowl Superfood Bar , the tightened brand strategy and visual identity became the foundation to push the brand into every corner of the business.

The packaging now spoke the new messaging.

Social became home to a lot more than the latest promotions.

The menu became more readable, and more enticing than ever before.

Even the store design was upgraded with a new interchangeable look and feel to serve each store’s varied geography.

Instead of every touchpoint becoming a new problem to solve, the brand finally had a visual language that TRU Bowl could apply to whatever came next.

In the end, the rebrand gave TRU Bowl room to grow without forcing the brand to grow apart.

And with a growing business, that kind of flexibility matters.

Read the full case study on the new krentzcreative.co

09/16/2026

Your customers will NEVER see your product the way you do.

For more tips on building a Food & Beverage brand people notice, follow Krentz Creative Co.

Address

Calgary, AB

Opening Hours

Monday 7am - 10pm
Tuesday 7am - 10pm
Wednesday 7am - 10pm
Thursday 7am - 10pm
Friday 7am - 10pm
Saturday 7am - 10pm
Sunday 7am - 10pm

Telephone

+14035103262

Website

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