06/23/2026
Something is shifting in how donors give and it is worth paying attention to.
Donors are moving their trust toward smaller, community rooted organizations and away from larger national ones. Younger donors especially are leading that shift, gravitating toward organizations they feel genuinely close to.
Being local helps. But the organizations winning right now are the ones showing up consistently and making donors feel like partners in the mission, not just supporters.
We explored what this shift means for nonprofits of every size.
Read the full blog here: https://www.trustdriven.com/blogs/donors-are-trusting-local-nonprofits-more-than-ever