08/14/2026
A law firm we work with added a new practice area and started running ads for it. A caller asked about it β our AI said they don't handle that. Because nobody had told it yet.
The caller pushed back: "it's on your Instagram, why won't you take it?"
Their intake coordinator emailed us. We updated the phone agent, then the chat agent. Same day.
The AI isn't the hard part. Keeping it current with a business that changes every week β new services, hours, staff, ad campaigns β that's the hard part. Most vendors sell you software and walk away, and the AI slowly drifts out of date.
If nobody updates your AI receptionist when your business changes, you don't have a receptionist. You have a recording.
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