10/02/2023
Television used to be the biggest thing in advertising, but these days it’s clear digital has taken the trophy.
As one of the biggest advertising events of the year, game day shows us exactly why television has fallen out of favour with marketers:
💰 Expensive and inflexible budgets (upwards of $5m/spot)
🎯Poor options for audience targeting
⏳Time sensitive - only those who are watching at a specific moment may see your ad
📈Hard to quantify results and ROAS
Digital marketing may avoid those pitfalls, but things will only get tougher as larger players enter the field. Advertising online is still a great choice for small and medium businesses, but standing out and making the right play is becoming more crucial every day.
Need a hand? Acquire can help put your ad spend to good use with a results-driven approach to help you reach your business goals without the guesswork. Get in touch to find out how.