Pohl Strategic Marketing

Pohl Strategic Marketing Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Pohl Strategic Marketing, Web designer, Abbotsford, BC.

A look into our 2026 Pohl Strategic BBQ: great conversation, a little bocce, homegrown produce, and a lot of laughs. Gra...
08/18/2026

A look into our 2026 Pohl Strategic BBQ: great conversation, a little bocce, homegrown produce, and a lot of laughs. Grateful for a team that brings so much to Pohl Strategic—each in their own way, and even more when we come together.

A brochure should do more than describe a company. It should show why that company is worth choosing. This spring, we pa...
08/08/2026

A brochure should do more than describe a company. It should show why that company is worth choosing.

This spring, we partnered with Precision Rigging to build a brochure that reflected their expertise and services heading into an industry event, giving their team a tool that matches the caliber of their work.

In a room full of options, having the right materials in hand is often the difference between being noticed and being chosen.

Some lessons that shaped how Jason, our Founder and CEO, leads Pohl Strategic today.Which one resonates most with you an...
07/28/2026

Some lessons that shaped how Jason, our Founder and CEO, leads Pohl Strategic today.

Which one resonates most with you and what lesson would you add from your own experience?

07/15/2026

Great work happens through collaboration.

Last week, we partnered with HyLand Properties and brought Colla Films on board to help capture the story behind an exciting project. Here’s a glimpse behind the scenes, with more to share as the final piece comes together.

Exceptional materials deserve to be easy to find online. Earlier this year, we partnered with Rocky and the team at to...
07/07/2026

Exceptional materials deserve to be easy to find online.

Earlier this year, we partnered with Rocky and the team at to create a streamlined website that better showcases their figured maple and specialty wood inventory.

We also optimized their Google Business Profile to support stronger visibility in organic search, helping more woodworkers, luthiers, and hobbyists connect with the right materials for their next project.

The result is a clearer, stronger digital presence for a business built on product knowledge and personal service.

If you're searching for specialty wood, they're ready to help. Explore their inventory at bowrivertonecraft.ca.

06/30/2026

The best projects don’t start with design—they start with understanding.

When we began working with Cascade Roofing & Exteriors, the first step wasn’t rebuilding their site. Rather, it was listening to the owners, Dan and Thomas.

As we listened, we learned:

- how they run projects
- what they value as a team
- what they want to be known for as they grow

From there, our work for them unfolded in phases:

1. Fix what’s broken (hosting, functionality, usability)
2. Clarify the core messaging (About, Careers)
3. Tell stories about how they the work (project profiles + visuals)
4. Rebuild the foundation (full site redesign for long-term growth)

What emerged wasn’t just a new website—it was a platform that supports how they operate, and where they’re going next.

In the end, we built something for Cascade that will keep working as the business evolves.

Read the full case study here: https://pohlstrategic.com/portfolio-item/cascade/

At Pohl Strategic, we like our co-workers. But that doesn’t mean we see each other face to face every day of our work w...
06/25/2026

At Pohl Strategic, we like our co-workers.

But that doesn’t mean we see each other face to face every day of our work week.

Like many teams around the world, especially since COVID-19, we embrace a hybrid work model. Most of our team members work from the office at least a couple of days per week, as well as some days from home.

The office time makes for more effective teamwork, more time around the white board or to meet with clients, more opportunity to share coffee or lunch together, or to go for a walk.

For us, working from home facilitates greater flexibility, autonomy, and productivity, as well as better work-life integration.

In the end, we like each other enough to work well at the office, and we trust each other enough to work well at home.

Is a similar hybrid model working for you?

A premium company shouldn’t look average online. That was the challenge facing Pilat’s Custom Cabinetry. For twenty year...
06/18/2026

A premium company shouldn’t look average online.

That was the challenge facing Pilat’s Custom Cabinetry.

For twenty years, Warren Pilat and his team had been designing, building, and installing beautiful custom cabinetry throughout British Columbia. Their reputation was strong. Their craftsmanship was exceptional.

But their website told a different story.

It looked outdated. The messaging lacked clarity, and their digital presence just didn’t reflect the quality of their work.

So we helped bring everything back into alignment through:

• a website rebuild
• refreshed copy and clearer messaging
• improved navigation and user experience
• six featured project profiles showcasing their craftsmanship
• updated photography that better represented their work

The goal wasn’t to reinvent the company. Rather, it was simply to help them show up online in a way that accurately reflected who they already were.

Because when your products and services are exceptional, your marketing shouldn’t be the weakest part of your brand.

Read the full case study here https://pohlstrategic.com/portfolio-item/pilats-custom-cabinetry/

06/16/2026

If your website is just a list of services, you’re probably just competing on price. 
 
That was the hidden risk for Cascade Roofing & Exteriors. 
 
Their old site focused on what they offered, but their real value was in how they delivered.  
 
It was their five decades of experience, their safety-first culture, their strong and skilled teams, and their proven ex*****on on complex projects 
 
So we shifted the narrative from “Here’s what we install” to “Here’s how we deliver reliable outcomes.” 
 
We clarified their service-driven messaging. We aligned their website’s user experience with strong calls to action. We wrote project profiles that built confidence with potential new clients.  
 
At Pohl Strategic, we understand that to succeed in the construction industry, you need to build trust long before the first estimate. And your website is where that process begins.  
 
Read the full case study on our website at https://pohlstrategic.com/projects/
 

A quick team update! Ellie joined Pohl Strategic as our Social Media Specialist in the fall and has since become an inte...
06/12/2026

A quick team update!

Ellie joined Pohl Strategic as our Social Media Specialist in the fall and has since become an integral part of our team. We liked her work so much that we created an expanded role for her, and we're excited to announce that she is now our Project Manager.

Congratulations, Ellie! We're thrilled to have you growing with us.

Address

Abbotsford, BC

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17786085573

Website

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