Merkana

31/03/2026

We’re getting ready for Balkan Ecommerce Summit on 28-29 April in Sofia!

If you sell online and want to grow across borders, come meet Merkana. We help merchants deal with the hard part of expansion:
customs, localization, payments, delivery, returns, and compliance.

If North Macedonia, Serbia, or other regional markets are on your radar, let’s talk.

See you there!

02/12/2025

An interview with Hristo Radichev on Bloomberg TV Bulgaria about the European regulations on Chinese ecommerce platforms.

Христо Радичев, маркетинг специалист, в „Бизнес старт“, 02.12.2025 г.

14/09/2025

We once cleaned a product feed where “red” was spelled in 7 different ways.

Some in other languages. Some in all caps. One of them even said “read”.

All of it slowed down the listing process. And from there - slowed down customs, and sales.

Bad data at the top means chaos at the bottom. No one notices until things stop working.

12/09/2025

Many people say regions like Western Balkans are ready for bigger scale ecommerce. But online sellers still hesitate.

Why?

Because they see:
- complex VAT & customs
- fragmented delivery
- poor infrastructure
- exotic currencies (sometimes)
- different expectations.

But “ready” also means first-mover advantage. And in ecommerce, that’s rare.

Get in touch with us to learn how you can offer your products in yet untapped markets.

15/07/2025

Returns are the #1 killer of cross-border growth.

You ship abroad → the customer changes their mind → and it all becomes a nightmare.

Not with Merkana! :)

We will all these for you:
✅ Accept returns locally
✅ Check the product
✅ Ship it back or resell it
✅ Keep your customer happy

Hassle-free for them, profitable for you.

That’s how we turn returns into repeat business.

08/07/2025

Did you know? Less than 3% of EU-based businesses sell to the Western Balkans.

But those who do are tapping into:
* Lower competition
* Loyal customers
* Growing online demand (the region ranks highest in the YOY growth of ecommerce revenue in Europe)

The reason most online merchants don’t cut it through the Western Balkans? Well, customs, paperwork, and returns scare them off.

That’s exactly what Merkana is here to fix.

We are your trusted cross-border sales partner – tech-first, transparent, and tailored for either big brands or SME's merchants.

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07/07/2025

Selling online across borders where there are customs shouldn't be THIS hard.

At Merkana, we’re building a platform that finally makes cross-border ecommerce between the EU and the Western Balkans (starting with 🇲🇰 North Macedonia and 🇷🇸 Serbia) as easy as shipping to your next-door city.

Stay tuned — and get ready to access low-competition, high-potential markets with zero customs headaches.

Follow us to learn how we will make it work!

27/03/2025

We are launching soon! Stay tuned for our cross-border ecommerce services!