05/05/2026
I’ve had a hate-hate relationship with AI ever since it emerged.
A productivity boost, you say? Sure. Mediocre content fully embraced? Absolutely.
Don’t get me wrong, AI can be a useful tool. Its adoption and widespread propagation are also something we have to accept. Fighting against it isn’t going to make it disappear. Using it for all types of creative tasks, however, contributes to a steep decline in originality and effective self-expression. So, what’s the best way to use AI without drowning in a sea of generic content and becoming a mere drop in this ocean?
While I have fought hard against using AI in my copywriting work, I know that it’s here to stay.
So, I started experimenting. It can be a great partner during brainstorming sessions. It can also do a decent proofreading job, especially if you’re one of those people likely to miss tiny typos and sneaky commas.
To make content great, however, you simply can’t count on AI to handle the entire process. Here’s my recipe for streamlining content creation while still having a point of view and personality that shines through.
https://ph-digital.biz/using-ai-for-copywriting-without-sounding-like-everyone-else/