Phoenix Digital Solutions

06/08/2026

You type in your prompt, you wait for the response, paste the text into your website administrative panel, and call it a day. Easy-peasy! This is how simple copywriting has become for numerous small and medium-sized brands from across the globe.

No human copywriter can compete with the speed and the predictability of the output.

But is that a good thing?

AI copywriting could give you a solid foundation that you can easily elevate. Relying entirely on AI to produce your copy, however, will eventually tank your brand.

Is that a bold statement? Absolutely! Is it grounded in reality? Even more so!

If you feel these claims are exaggerated and based on the type of relationship I have with AI, here are some numbers for you. Fully automated AI copy tends to convert 40 to 60 percent worse than human-written copy. Direct ad copy tests show that human copywriters drive 60 percent more clicks and achieve a higher click-through rate than AI texts.

Do you need some more? Copywriters outperform AI writing by 20 to 40 percent in A/B direct sales page tests. Over 50 percent of readers will actively disengage from content that lacks quality or seems to be AI-generated.

What does AI miss about copywriting and why does excessive reliance on a machine immediately deteriorate marketing campaign outcomes? Here are my two cents on the topic. https://ph-digital.biz/who-wrote-that-the-missing-ingredient-in-ai-copywriting/

04/08/2026

Content on top of content, on top of more content. It’s on your phone, on your computer, on every screen you see.

Did you know that anywhere between 7.5 and 10 million new articles get published each day? Adding social media content to the mix creates an even bigger deluge of (often pointless) publications.

Businesses are publishing more often than they’ve ever done in the past. At the same time, they’re losing their core message and the content isn’t giving readers anything valuable or meaningful.

Users confirm they find only about 20 percent of all online content useful or meaningful. The remaining 80 percent is filtered out as noise. Even more shockingly, we only remember 10 percent of the things we read online or go through as content.

Only 3.8 percent of readers are loyal to a digital outlet. At the same time, this small group of people consumes five times more content than occasional readers.

As paradoxical as it may seem, the access to more content contributes to reduced quality and worsening brand recognition.

So, what are businesses doing wrong? Why are they publishing more, but saying less? Find out in my latest publication on the topic:

It’s a flood, an avalanche, a tidal wave of content we’re experiencing on a daily basis. Digital copy has never been easier to produce. That’s why so many businesses have become a lot more prolific than they’ve ever been in the past. Anywhere between 7.5 and 10 million new articles …

05/05/2026

I’ve had a hate-hate relationship with AI ever since it emerged.

A productivity boost, you say? Sure. Mediocre content fully embraced? Absolutely.

Don’t get me wrong, AI can be a useful tool. Its adoption and widespread propagation are also something we have to accept. Fighting against it isn’t going to make it disappear. Using it for all types of creative tasks, however, contributes to a steep decline in originality and effective self-expression. So, what’s the best way to use AI without drowning in a sea of generic content and becoming a mere drop in this ocean?

While I have fought hard against using AI in my copywriting work, I know that it’s here to stay.

So, I started experimenting. It can be a great partner during brainstorming sessions. It can also do a decent proofreading job, especially if you’re one of those people likely to miss tiny typos and sneaky commas.

To make content great, however, you simply can’t count on AI to handle the entire process. Here’s my recipe for streamlining content creation while still having a point of view and personality that shines through.

https://ph-digital.biz/using-ai-for-copywriting-without-sounding-like-everyone-else/