Digital Product Passport by WIARA

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Digital Product Passport by WIARA

Digital Product Passport (DPP) Transparency, sustainability, and compliance with European regulations.

A single digital dossier for your products – from origin to recycling.

28/07/2026

If the EU registry is already live, why can't companies just start issuing Digital Product Passports?

Because a passport is only as good as the data behind it, and most of that data sits with suppliers.

A July study by the Stockholm Environment Institute's Tallinn centre and the Estonian Academy of Arts asked 14 manufacturers who supply European brands whether they understood their DPP obligations. In Bangladesh, 3% did. In Turkey, 10%. Those are two of the EU's biggest textile sources after China.

So the passport field for "recycled content" or "country of origin" already exists in the system. The number meant to fill it often doesn't exist anywhere yet.

This is why we tell manufacturers the registration is the easy afternoon and the supplier-data mapping is the real project. Start it while the textile delegated act is still ahead of you, not on top of you.

Which of your suppliers could give you a full material breakdown tomorrow?

24/07/2026

Picture a furniture maker sitting down to register their first product passport. The first screen asks for something they've never heard of: a qualified electronic seal from a licensed EU trust provider, proving the company is real and established in the EU. No seal, no registration, no paper form instead.

Their first thought is that the EU is making this up as it goes. It isn't. The EU's energy-labelling registry, EPREL, has run on exactly this credential since 2022, and the adopted DPP registry regulation (2026/1778) points straight at EPREL in Recital 11.

That track record is the useful part. It says the seal requirement won't soften, and it tells you what to handle first. The seal is cheap, around €50 a year in Bulgaria, valid for up to three years. The friction is lead time: some providers still want you in person, or a notarised authorisation, before they issue one.

The date that should worry a manufacturer isn't when their sector's rules apply. It's the quiet weeks before, spent chasing a credential nobody mentioned.

Would your team know where to get one?

23/07/2026

The registry went live last week. Most circled the wrong July date.

Two adopted directives land next. On 31 July, Member States must apply the Right to Repair Directive (EU 2024/1799): makers of washing machines, fridges and phones must publish indicative repair costs and supply spare parts at non-deterrent prices, even for units already sold. Clothing and furniture are among the candidates to join that list.

On 27 September, the Empowering Consumers Directive (EU 2024/825) makes unsubstantiated "green" and "eco-friendly" claims unlawful EU-wide. That one is in force, and it's not the Green Claims Directive, which is blocked, not dead.

Both need the same evidence a passport already holds: repairability, durability, verified material data.

Which of these dates was on your calendar?

22/07/2026

Somewhere right now, an operations lead is blocking two weeks off her calendar for the wrong reason.

The plan: put someone in front of the new EU registry and hand-key every product line, one web form at a time. Call it 1,800 SKUs. Nobody's thrilled, but everyone assumes that's the job.

It isn't. When the Commission brought the Digital Product Passport Registry live on 20 July, the announcement said registration runs "through either a secure user interface or an application programming interface (API)." The API exists so a company can push registrations straight from the systems it already runs. Two weeks of typing becomes one integration.

What makes that integration safe to build is the standards under it. On 15 July, six of the eight DPP framework standards were cited as harmonised, including EN 18222 (passport-lifecycle APIs) and EN 18216 (data exchange). The two security standards are still in draft, due around September. A real, mostly standardised interface, not a private invention.

That two-week temp job was never the only route. Just the most visible one.

So before you book the data entry: could a system already read your product data where it sits today?

21/07/2026

The Commission's DPP FAQ, published this month:

"At present, there is no universal requirement for third-party certification or conformity assessment of DPP information."

A list exists, and the difference matters. Reg. (EU) 2026/1778 lists verified DPP service providers among the registry's nine components (Art. 3(f)), and Recital 3 calls it a reference list. Verification is an identity check under Art. 5: who a provider is, not how well it works.

The act that would qualify providers is dated Q2 2027 on the Commission's indicative timeline (consultation #14382).

Art. 19(4) settles what matters now: whoever registers on your behalf, you remain fully responsible.

Which do you check first: portability, uptime, or accountability?

20/07/2026

The rulebook for the EU's product passport registry was published two days before the registry opened.

Not two months. Two days. Implementing Regulation (EU) 2026/1778 landed in the Official Journal on 17 July, and the registry went live on the 19th. It does not even enter into force until 6 August.

So if you were waiting for the rules before structuring product data, the rules turned up after the date you were waiting on.

We build against the standards instead, which is why a late act is an update and not a rewrite. Six of the eight DPP standards were cited on 15 July. The two on access and authentication are expected in September.

Which document are you waiting for?

17/07/2026

Sending unsold clothes to a recycler counts as "destruction" under the EU ban that starts on 19 July.

Most manufacturers assume recycling is the safe exit. It isn't.

The ESPR defines destruction broadly. Send unsold apparel, headgear, or footwear directly to a recycler, without first trying reuse, donation, or resale, and you're inside the ban.

There are ten derogations. "We recycled it" isn't one of them. The one most companies reach for: offer the goods to at least three social-economy organisations, keep the offer open for eight weeks, then hold the record for five years.

Recycling isn't the loophole. It's what the ban was written to catch.

The record proving you followed a derogation is the same data a product passport is built to hold.

16/07/2026

"Should I buy my product passport from the company that prints my labels?"

Fair question, and the market is nudging you toward yes. Over the past two months, software platforms and label makers have merged into single bundles, and a newer kind of vendor has appeared: brokers selling non-EU exporters paid "registry access."

Here's the part worth slowing down on.

The QR code is the cheap layer. A printed code costs almost nothing. Even an RFID care label runs about 5 to 12 cents at volume, under 1% of what the garment costs to make. The registry entry is cheap too. Those are the parts a bundle is built around.

The expensive part is the data behind the code. A single textile passport carries 49 defined data points: fibre composition, origin, processing, supply-chain records. Most of it comes from your own suppliers, assembled over months. That's the real work, and you already own most of it.

One thing the bundle pitch skips. EN 18220, the 2026 carrier standard, lets you buy labels from one vendor and passport software from another, as long as the encoding is compliant. No "certified provider" is required. The obligation sits on you, and you're allowed to self-host.

So the question flips. Not "who prints my label," but "who helps me assemble and own the data." That's the hard part, and it stays yours no matter whose label ends up on the product.

What's your brand's customer already asking you to hand over?

15/07/2026

Customs won't scan your product and will not stop the shipment on 19 July. That version is everywhere. It isn't what the regulation says.

The ESPR customs gate is Article 15, a match test: does the product's unique identifier line up with the declared commodity code? Not a content audit. And it only switches on once a product's delegated act is in force and the customs link is live, which the law gives four years from the registry's implementing act. Realistic horizon: around 2029.

What runs the check? The EU registry is a REST API. It resolves your identifier to your host and confirms the passport exists. Our platform speaks the same API, so your ERP or PIM can register and verify with no retyping.

What's your freight forwarder telling you at the border?

14/07/2026

The registry rulebook isn't final yet. So what do you build against?

The implementing act that sets up the EU DPP registry (ESPR Art. 13(5)) is still a notified draft, with no legal deadline. Nobody can name the day the final text lands.

Two choices. Hard-code your passports to today's draft and rebuild when it shifts. Or build on open standards that absorb the shift for you.

We took the second path.

Passport data sits in JSON-LD and Schema(.org) (EN 18223), open W3C formats, not a schema we invented. The identifier is a GS1 Digital Link, where only the URL has to be compliant; the page itself is static HTML on a CDN. The fields come from a managed template. When a delegated act changes a requirement, we update the template once, and you republish.

The spec keeps moving until it lands in the Official Journal. You can't predict the final wording. You can make sure your setup survives it without starting over.

Which side is your compliance stack on right now?

Address

Plovdiv

Website

https://digiproductpass.com/, http://wiara.com/

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