STS Cosmetics

Name: STS Cosmetics
Address: Gabrovo, 5300, BG
Telephone: +359 66 817 333

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STS Cosmetics

Where Concepts Become Reality

http://stscosmetics.com STS Holding Group LTD. was established in 1990 in the town of Gabrovo, Bulgaria.

Through the years the company has gradually earned itself the reputation of being a reliable and dynamic partner, becoming a name in the country and world-wide. We have designed our own equipment for manufacture of laminate tubes – a type of packaging material possessing excellent barrier properties and suitable for packaging of toothpaste and gel products, especially for multicolour toothpastes,

due to its unique integral header nozzle that separates colour stripes at the time of use. We are performing intense researches at our own laboratories. We are constantly upgrading quality and appearance our existing products while developing new ones. Our whole production range is in strict conformity with the international standards. Quality is being monitored daily at our own laboratories and managed in accordance with ISO 90001: 2000. We actively pursue a market-oriented policy, in which high quality and attractive design are main principles in regard to our products and their manufacture. We aim at satisfying consumer's needs, our efforts are devoted to beauty! And that's why we do our utmost to produce only high quality cosmetics! We are proud of the high-tech facilities property of STS Holding Group. And we are even more proud of our highly qualified and motivated staff. All of our employees have fully adopted the company policy and with their own and unique personal and professional qualities support and contribute to company's progress. Our key ambition is achieving progress in the name of the consumer by producing only modern, fashionable and first-quality cosmetics, created with care of good appearnace and health of consumers.

04/05/2026

We are excited to invite you to visit STS Holding Group Bulgaria at Beauty Istanbul 2026 🌍, the 7th International Exhibition for Cosmetics, Beauty, Hair, Cleaning, Private Label, Packaging, and Ingredients.

The event will take place from 7–9 May 2026 at Tuyap, Istanbul, Türkiye 📍, bringing together exhibitors and visitors from across the global beauty and personal care industry.

You can find us at:

📌 Hall: 6
📌 Booth: 6B 160

At our booth, we will be presenting our manufacturing capabilities, private label services, cosmetic and oral care solutions as well as packaging options.

We look forward to meeting distributors, brand owners, retail partners, and companies interested in long-term cooperation 🤝.

Visit STS Holding Group Bulgaria at Beauty Istanbul 2026 — we will be happy to welcome you in Istanbul!

23/04/2026

⭐️NEW INNOVATIVE FORMULA⭐️

⚫️MAXDENT Whitening – Complete Care Toothpaste

Deep cleansing and natural whitening effect
MAXDENT Whitening is designed to effectively remove impurities and surface stains while restoring the natural whiteness of your teeth.

🔑Key Benefits

* Helps whiten teeth and reduce surface stains
* Deep cleansing action for a fresh, clean feeling
* Supports enamel protection
* Provides long-lasting fresh breath

✅Active Ingredients

* Activated charcoal for effective toxin absorption and stain removal
* Spearmint and wintergreen for a refreshing sensation
* Natural oils for gentle care and protection

🌱Natural Formula

* 95% natural origin ingredients
* Balanced composition for everyday use
* Suitable for adults and children over 7 years

🌐 stscosmetics.com

23/04/2026

⭐️NEW INNOVATIVE FORMULA⭐️

🍃MAXDENT Prebiotic – Plant Based Toothpaste

Advanced daily care for a balanced oral microbiome
MAXDENT Prebiotic is developed to gently clean teeth and gums while supporting the natural balance of oral microflora for long-lasting freshness and protection.

🔑Key Benefits

* Maintains oral microbiome balance
* Supports healthy gums and fresh breath
* Gently cleans without harsh ingredients
* Suitable for everyday use

✅Prebiotic Formula

* Contains prebiotic complex for oral health support
* Enriched with 7 natural extract complex
* Includes peppermint and natural oils for a refreshing effect

🌱Natural Composition

* 96% natural origin ingredients
* Plant-based formula
* Designed for gentle yet effective care

🌐 stscosmetics.com

23/04/2026

⭐️NEW INNOVATIVE FORMULA⭐️

🌼MAXDENT Sensitive – Advanced Care Toothpaste

Gentle care for sensitive teeth and gums
MAXDENT Sensitive is specially formulated to provide delicate yet effective oral care for people experiencing tooth sensitivity. It helps soothe discomfort while maintaining daily freshness and protection.

🔑Key Benefits

* Helps relieve tooth sensitivity
* Supports gum comfort and health
* Gentle formula suitable for daily use
* Cleaning booster for improved oral hygiene

🌱Natural-Based Formula

* Contains 97% natural origin ingredients
* Enriched with natural clove oil extract
* Chamomile extract for soothing effect

✅Protection & Care

* Helps reduce plaque buildup
* Supports enamel protection
* Provides a clean and fresh feeling after brushing

🌐 stscosmetics.com

21/04/2026

⭐️NEW⭐️

🌱Rose Rio Natural Toothpaste – Aloe Vera Gel

•Gentle and effective daily care designed for sensitive gums. Enriched with soothing aloe vera and natural propolis, this toothpaste helps calm irritation, support gum recovery, and maintain a balanced oral environment.

• 98% natural origin ingredients
• Helps soothe and protect gums
• Supports natural oral balance
• With aloe vera and propolis
• Fluoride-free
• Suitable for everyday use

✅Provides a clean, fresh feeling while caring for your gums with naturally derived ingredients.

🌐 stscosmetics.com

21/04/2026

⭐️NEW⭐️

🌱ROSE RIO NATURAL TOOTHPASTE🌱

•Matcha Extract | Phytotherapy & Natural Care

Rose Rio Matcha Toothpaste combines natural ingredients with advanced oral care to support daily hygiene. Enriched with matcha extract, it helps protect the oral environment while maintaining a balanced microbiome.

🔑Key Benefits

* Supports oral microbiome balance
* Helps reduce harmful bacteria
* Provides antioxidant protection
* Contributes to fresh breath
* Suitable for daily use

✅Active Ingredient

🌱Matcha Extract
A natural antioxidant known for its protective properties. It supports oral health by helping maintain a clean and balanced environment in the mouth.

🌱Natural Composition

* 97% natural origin ingredients
* Free from parabens
* Fluoride-free

🌐 stscosmetics.com

02/07/2025

LA BELLA – COLOR & CARE | LOW AMMONIA
🌿
✨ Where vibrant color meets gentle care

Ready to transform your hair without the damage? 💇‍♀️
Discover La Bella Hair Color, crafted with a low-ammonia formula that delivers intense, long-lasting color while keeping your hair nourished, soft, and healthy.

💖 Why choose La Bella?
✔ Even, reliable coverage
✔ Reduced scalp irritation
✔ Hair-loving ingredients like:
• Keratin Amino Acids – for strength & shine
• Coconut & Almond Oils – deep moisture & nourishment
• Avocado Oil Conditioner – post-color hydration boost
• Cannabis & Argan Oils – for scalp health and silky softness
• ProStructure™ & ProDew 500 – defend and revitalize

💬 Say goodbye to dry, damaged color and hello to La Bella – where your hair’s health and beauty come first.

24/06/2025

🌟 New from Bellefine: Treated & Coloured Shampoo – Protect & Enhance Your Color! 🎨

If you love your color-treated or chemically-treated hair, give it the attention it deserves with Bellefine Treated & Coloured Shampoo—a gentle yet powerful cleanser designed to preserve vibrancy, softness, and shine.

✨ Why You’ll Love It:

✅ Color Care You Can Trust – Specially formulated for treated and colored hair, this shampoo gently cleanses while supporting long-lasting color freshness.

✅ Powered with D‑Panthenol (Pro‑Vitamin B5) – This moisture-loving ingredient penetrates the hair shaft to strengthen, enhance flexibility, and restore shine

✅ Light and Lathering – Turns into a rich, creamy foam that feels luxurious and refreshing without weighing hair down .

🛠 How to Use:
Apply to wet hair, massage into a soft lather, and rinse thoroughly. Use regularly to keep your color radiant and your locks beautifully nourished.

🌸 Quick Benefits at a Glance
Feature Hair Benefit
Gentle Color-Safe Formula Clean without fading or stripping pigment
D‑Panthenol Enrichment Strengthens hair, boosts shine & elasticity
Refreshing Lather Feels indulgent and invigorating every wash

💡 Perfect For:
• Anyone with colored, bleached, highlighted, or chemically-treated hair
• Users who want to maintain salon-level color at home
• Those seeking smoother, stronger, and glossier tresses

🛒 Bring New Life to Your Hair:
Add Bellefine Treated & Coloured Shampoo to your routine and enjoy vibrant, healthy-looking hair with every wash!

24/06/2025

🌟 Introducing Bellefine Silver & Blonde Shampoo – Tone, Strength & Shine in One Wash! 🌿

Say goodbye to brassy tones and hello to vibrant, luminous hair with Bellefine Silver & Blonde Shampoo—your go-to toning cleanser designed for bleached, silver, gray, or naturally blonde hair.

✨ Why You’ll Love It:

✅ Brass-Busting Pigments – Infused with a special violet pigment that gently neutralizes yellow tones, restoring cool, salon-fresh blonde, gray, or white hues

✅ Strength Boost with D‑Panthenol – Also known as pro‑vitamin B5, it nourishes strands, restores flexibility and elasticity, and adds silky shine
stscosmetics.com
✅ Gentle Shampoo, Powerful Results – Cleanses hair softly while toning, making it safe for regular use—even on fragile or color-treated locks.

🛠 How to Use:
Apply to wet hair, massage into a rich lather, and rinse. For more intense toning, leave on for a few minutes before rinsing with cool water

🌸 Key Benefits Overview
Feature Benefit
Violet Toners Eliminates brass for cooler, fresher shades
D‑Panthenol Enrichment Strengthens, smooths, and boosts natural shine
Daily-Use Friendly Mild formula perfect for routine toning maintenance

💡 Perfect For:
• Blonde, silver, gray, or bleached hair that needs brightening
• Anyone dealing with yellow/brassy tones
• Those seeking a quick toning wash without damage

🛒 Ready to Tone Up?
Add Bellefine Silver & Blonde Shampoo to your routine and embrace brighter, stronger, and more radiant hair every day!

24/06/2025

🎨 Introducing Bellefine Treated & Coloured Hair Mask – Revive, Strengthen & Shine! ✨

Give your colour-treated or chemically-treated hair the TLC it needs with Bellefine Treated & Coloured Hair Mask—a luxurious, deep-conditioning treatment designed to protect color vibrancy while boosting strength and shine.

🌟 Why It’s a Must-Have:

✅ Color Longevity & Brightness – Formulated especially for coloured or chemically-treated locks, it helps preserve shade intensity and delays fading.
✅ Strength & Elasticity Boost – Enriched with D‑panthenol (pro‑vitamin B5), the mask strengthens the hair shaft, improving resilience and preventing breakage

✅ Softness & Manageability – A rich conditioning complex smooths the hair cuticle for silky texture, enhanced volume, and easier detangling.

✅ Salon-Level Repair – Delivers deep nourishment that mimics professional spa care, leaving you with vibrant, soft, and healthy-looking hair

🛠 How to Use:
After shampooing, apply generously to damp hair—focusing on mid-lengths and ends. Leave the mask on for 5–10 minutes, then rinse well. Use once a week or as often as needed to maintain softness, color depth, and shine.

🧴 Key Benefits at a Glance:
Benefit Result for Your Hair
Pro‑Vitamin B5 Reinforces structure and adds elasticity
Deep Conditioning Restores moisture, softens hair, and smooths strands
Colour-Fade Protection Helps maintain colour vibrancy and gloss

💡 Perfect For:
• Anyone with coloured, bleached, highlighted, or permed hair
• Users wanting salon-level hydration at home
• Those seeking stronger, shinier, and more resilient hair

🛒 Ready to Transform Your Hair?
Add Bellefine Treated & Coloured Hair Mask to your care routine for vibrant, healthy-looking hair that feels as good as it looks.

24/06/2025

🌟 Introducing Bellefine Silver & Blonde Hair Mask – Gorgeous Tones, Healthy Shine! 🌿

Revive your blonde, silver, or color-treated hair with the magic of Bellefine Silver & Blonde Hair Mask—a nourishing treatment designed to neutralize brassiness and boost vitality in just minutes.

✨ Why You’ll Love It:

✅ Tones Out Yellow Brassy Hues – The unique pigment blend is specially formulated to cool down warm tones in bleached, silver, or white hair for a fresh, salon-finished look
✅ Strength & Flexibility – Enriched with D‑panthenol, this mask reinforces elasticity, making hair stronger, more resilient, and glossier

✅ Enhanced Color Protection – Conditioning agents smooth the cuticle, maintain color vibrancy, and add volume, leaving hair silky and touchable

🛠 How to Use:
Apply generously to damp, freshly-washed hair. Leave for 1–2 minutes, then rinse thoroughly. Use weekly or as needed to maintain brightness and softness.

🌸 Key Benefits at a Glance:
Feature Advantage
Brass-neutralizing pigment Keeps blonde, silver & gray shades cool & even
D‑panthenol (Pro‑vitamin B5) Strengthens hair, boosts elasticity & shine
Cuticle-smoothing conditioning complex Improves combability, adds volume, enhances softness

🎯 Perfect For:
• Blonde, bleached, silver, or gray hair
• Anyone seeking to reduce yellow/brassy tones
• Color-treated hair lovers wanting extra strength and hydration

🛒 Ready to Glow Again?
Treat your locks to the Bellefine Mask—add it to your routine and watch your hair flourish with cooler tones, enriched resilience, and a luminous shine!

Address

Gabrovo
5300

Telephone

+359 66 817 333

Website

http://stscosmetics.com/

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