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Digital signs (such as LCD, LED or plasma displays) can be found in public and private environments. Digital signs (such as LCD, LED or plasma displays) can be found in public and private environments, such as retail stores and corporate buildings. These Digital Signage Displays are controlled centrally by Personal Computers by way of proprietary software programs. Advertising using digital signage is a form of out-of-home advertising in which content and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. This is often called "digital out of home" or abbreviated as DOOH. The benefits of digital signage over static signs, in situations where changing signs are preferred over static signs, are that the content can be exchanged more easily, animations can be shown, and the signs can adapt to the context and audience.