21/10/2019
We are looking for an amazing, data-driven marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting every visited client into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Responsibilities:
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Requirements:
Under-grad fresher or equivalent work experience.
Some past experience in marketing preferred.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Bonus skills: Basic knowledge in graphic & web development
