Void Company

Name: Void Company
Address: Dilarə Əliyeva Küçəsi, Baku, 1000, AZ
Telephone: +994506975483

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Void Company

VOID is a team of experienced and ambitious professionals that has left behind many successful projects.

20/12/2020

BUTTONLESS USER INTERFACE

"I live like a beggar! Cheese with mold. Car without roof. Phone without buttons..." In 2020 apps intentionally aim to make the life of each user easier. For example, for preventing pushing the button "Add to basket" every time, it's possible to just drag your purchase there.

Instagram doesn't have a button to switch between the stories, but press anywhere on the screen, and you would be understood!

Apps for reading allows users to "turn" the pages using the common and known gesture. The interaction becomes more natural. As simple as possible. As familiar as possible.

19/12/2020

REMOVING THE EDGE BETWEEN A GAME AND "SERIOUS STUFF"

Are sales serious thing to do? Without any doubt! People are making money. No one will dare to accuse Homo Salesman in doing nonsense. Nevertheless, the borders between entertaining and informational content have almost disappeared, and gamification has become a standard mechanism of successful marketing.

Online courses, apps for fitness, services for sleep monitoring are widely using mobile gamification products. They don't only borrow the mechanics of the game. They create the entire virtual universes: development of "landscapes", for example, soundscapes, like Endel app offers, or emotional like the app for sleep Loóna has.

What's next? Probably, turning mobile games into social media and mini games.

17/12/2020

AR and VR

Augmented and virtual realities.

What do we know about them? Except for the famous Pokemon Go? In the first case, the existing environment is enhanced with virtual objects (just like in the game). In the second case, people are being transferred to other realities themselves, they see and feel what's not existing in real life. A game? It depends!

AR and VR are largely used in serious educational projects. There's an app, for example, that helps medical students to "participate" in complicated surgeries and even travel inside the human body. Gazprom Neft company uses virtual reality to train their employees how to perform cargo loads and unloads correctly, so all their actions become automatic. And it's not a caprice or waste of money, but a reasonable approach, because every mistake has a high price for both the company and the environment.

Do you know how to use AR and VR in your business?

16/12/2020

AFRAID TO BUY SHOES IN ONLINE SHOPS?

What slows down the development of online shops selling shoes? The fear of a customer to pick the wrong size. It's better to always try shoes before a purchase. Well, until recently it has been an insurmountable barrier. But necessity is a mother of invention.

Nike, Inc. has launched "Nike Fit", a tool of digital foot measurement. All you need to do is to stand close to the wall barefoot or wearing thin socks and scan your feet using a smartphone's camera. Hold the device horizontally and wait until the program finishes scanning (a couple of seconds). The app measures the distance between 13 key points of each leg.

Shoes that you buy with the use of the app fit perfectly. Data of your feet is recorded to offer you other comfortable options in the future.

15/12/2020

INVISIBLE LIKE AIR

Only during the previous year the users across the globe had downloaded 204 billion apps and had spent about $120 billion on mobile services. The spread of mobile apps is something already normal. Nevertheless, these numbers are stunning.

One of the main trends of each app is its invisibility, simplicity, lightness and unobtrusiveness. A mobile app is just an assistant that's always near you, when you need it and the one that's invisible when it's unnecessary.

A good example is a new version of Siri. It's not filling the entire screen in iOS14, but is represented in the form of small graphic at the bottom of the screen. Answers are short. You don't need to open anything to start a dialogue with a voice assistant. It's like WiFi or Bluetooth. A basic feature, that's always available, but invisible itself. Just like air.

14/12/2020

SEAMLESS INTERFACE

Seamless user interface is one of the trends of this year. Serious companies consider it a good manner when a page is being downloaded in the app without any transition. And the entire content is available on the main page.

What's the main thing that's required from a mobile app? Its efficiency, first. It's the ability of an app to retain customers. How to do it? The best way is to show a client whatever he wants when he opens the app for the first time.

This is how Aromascence app is working. It's a program for people using aroma oils: it keeps the record of what aroma oils you already have, where you keep them and what oils you plan to buy, it tracks your blends and recipes.

12/12/2020

A TRANSLATOR FROM CAT TO HUMAN

"MeowTalk" was developed by Javier Sanchez, a former Amazon engineer, who has also developed Alexa, the voice assistant app.

This app is quite interesting. But of course, it would be useless without you and your pet. You need to create an account of your cat, record all meowing and purring and add different tags to the sounds that describe the situation. Then it's time for the app to start acting.

Basing on the data recorded it recognizes the emotions of your cat itself. What to do if your cat is a quiet pet? Well, this is still beyond the modern technologies.

10/12/2020

WHY PUSH-NOTIFICATIONS?

One of the main reasons is the price, because push-notifications are not limited in quantity and are absolutely free feature of your mobile app.

The second reason is the possibility to enable or disable notifications. Users like to control the apps and choose the ones that can send them notifications. Because there's no such a choice with SMS, only blacklist can stop them.

The third reason is a possibility to send unique messages. For example, sending an attractive push-notification with a discount offer valid within an hour (when you see the decrease of your orders rate). The return on investment for a small business in this case might be incredible.

09/12/2020

APPS FOR HOBBIES

To be an artist is fun!

Canvas, heavy painter box, huge sketchbook... A smartphone or a tablet is enough! Artistic software is a gigantic course of work enough for an army of developers!

What do contemporary painters want to see in the app for painters? It should be an app for drawing on a professional level with a multiple system of layers, variety of artistic inventory, tools for highlighting, tools for transformation.

Apart from the possibility to create their own content, other things matter: a possibility to see the works of others, take tests and create their own ones, participate in contests, chat with other painters...

What app "for life" do you have on your smartphone?

08/12/2020

PUSH-NOTIFICATIONS

6 strategies of their use

1. Season sales marketing and promotions;
2. Notifications in reverse psychology style: We didn't want to distract you, but...
3. Sending funny and interesting news;
4. Sending messages with occasional questions (it's ideal for users engagement);
5. Sending information that's useful for clients;
6. Sales stimulation via encouraging clients to support you via Twitter. Promote your social media with the use of push-notifications.

06/12/2020

IT'S THE BEST TIME FOR SHOPPING APPS

The demand to make purchases via smartphone is increasing.

Look: one year ago business owners had to pay $38.94 to manage a client to make his first purchase via app, now it's twice cheaper.

Apps engagement has increased by 40%, the rate of actual purchases equaled 14.7%, and that's 4.3% more than the last year.

During the pandemic users prefer to stay home and make purchases via smartphones. In a world, where a physical contact is considered to be unsafe, apps are really helpful for the brands' growth stimulation.

There hardly even been the best time for marketers of online shops apps.

Address

Dilarə Əliyeva Küçəsi
Baku
1000

Telephone

+994506975483

Website

http://www.void.az/

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