Dept. of June

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Australia
Sydney, NSW
Dept. of June

Strategic brand and packaging design for purpose led beauty and wellness brands.

15/10/2026

The Q&A section from a recent talk I gave. Such great questions. Watch along for the biggest mistake I see founders make ✌️ Full talk now live on my YouTube channel.

08/10/2026

Delivering a keynote on the 14 October, for the Coogee Council chambers. Talking to brand, ai and how to maximise them both to get more leads, more sales, more business! Come along if you’re around 🎉👏

02/10/2026

The biggest mistake I see wellness founders making? 🤷‍♀️

They’ve got an amazing idea for a new brand and are (rightly) so excited to bring

So they hop onto their favourite ai platform and ask it how to begin. Amazing! But guess what? Every other excited wellness founder is doing the same thing.

Now don’t get me wrong it’s great at giving you a rough plan and an indication of a brand.

But, the thing with that plan is… that it’s the same plan & brand identity it’s giving every other founder who wants to start a wellness business.

So where does that leave you?!

A good way to break through this is to:
Take the plan and break it down to its core structure. Then start with that.

To tailor to your unique offer. Start with your why, why youre developing this idea, who it’s going to help the problems it will solve. Your life you envision in building this brand… then you can start building out a strategy of how you’re going to enter the market using this core belief.

HMU I you need help getting started on your why ✌️

27/09/2026

Tiny thoughts to start the week with by 🫶⭐️

22/09/2026

Uncovering the Creative direction for a brand project which talks back to the foundational strategy. Is key to building a brand which resonates with the brands ideal audience and is an easy sing off from the client. 😎

21/09/2026

The thing with feelings...
We live in a world which is highly branded and very refined. Your audience has a finely tuned radar to when something feels off from a brand. They might not be able to articulate what is off or what that feeling is, but they will become slightly wary of that product or service if they notice that feeling. People want their budget to go to something they have 💯 trust will deliver on its promise. And an off feeling just doesn’t give 100% YES vibes.

So how do you make sure your brand is giving all the yes vibes? Before you make any part of it live, run it through the why, tone of voice and positioning test. Make sure the core statement aligns to your why, the tone of voice is what your audience will relate to and the positioning is aligned to where you want your brand to go. And if you’ve created something using ai. Push back on it - ask “are you sure” and make it work for its confidence.

This is where having your brand foundations locked in comes in so handy to refer back to.

11/09/2026

What’s in a colour anyway?

More than just the founders favourite colour.

Colour is a strategic weapon! Well, maybe not a weapon, but it’s a powerful subconscious tool that when closed alongside colour theory and brand strategy brings a whole meaning to the creative direction of a brand project.

In this case I’m searching for greens, yellows and orange hues with accents of pink, purple and brown to represent nature, creativity and hand crafted. Eeep it’s so exciting seeing it all come together!! 💜🧡💛

Address

Sydney, NSW

Website

http://deptofjune.co/

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