07/10/2026
A low cost per click looks great on paper. β¨β
But if those clicks aren't turning into real enquiries or sales, they're still costing you, just more subtly.
It's easy not to notice until later. One number can only ever tell part of the story, while the full picture of clicks, conversions, and what happens after is what actually shows if a campaign's really working. πβ
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