OmniHyper

For quater a century, OmniHyper has been providing electrifying, innovative digital products and services for medium-sized businesses around the world.

12/10/2026

When your GM asks, “What is the website actually doing for us?”, you need a clear answer.

That takes more than a monthly report. It takes confidence in what the numbers mean, who is responsible for the website, and what should happen next.

“OmniHyper has transformed our business. They instill confidence in planning, development, and reporting.”

— Ben Jamieson, Director of Sales, Pullman Sydney Airport

Want that confidence in your hotel’s website?

Book a hotel audit: hyperhotels.omnihyper.com

11/10/2026

A hotel is not a shop with beds.

It sells a perishable product, at a price that changes daily, through a mix of direct and third-party channels. It also answers to owners, brands and management companies.

That takes a particular kind of marketing knowledge.

A generalist agency can learn hotels. The question is how much of your budget goes towards that learning curve.

One Brisbane hotel switched to OmniHyper from a generalist agency. Measured through the brand’s and hotel’s booking systems against the same period the previous year, direct revenue increased by $322,788 in the first 90 days and $910,066 over the first 12 months.

Before you sign with any agency, including us, ask:

What share of your clients are hotels?

Has anyone on your team worked inside a hotel, a hotel group or a hotel tech company?

Who else works on our hotel at brand level, and how will you avoid duplicating their work?

How will you prove the return in terms our owner will accept?

Can I speak to two hotels you have worked with for more than three years?

I’ve put together five questions to ask, plus the red flags to watch for, in my latest article: (Link in bio to our website of blogs)

07/10/2026

This week Nick from OmniHyper was across Asia with independent hotels and some of the major hotel groups, talking about their restaurants and bars.

One question followed me from meeting to meeting.

Search a hotel restaurant by name and there it is. Photos, menu, booking link. Looks great.

Now picture someone standing on Orchard Road at 4pm. They’ve never heard of the hotel. They type “afternoon tea in Orchard”. Or it’s Friday and someone needs “a restaurant for a birthday dinner”.

Or they’re hungry right now and it’s “steakhouse near me”.

None of them have picked a venue. All they have is a location and a reason to eat.

Does the hotel restaurant show up?

That’s what being visible in hyperlocal search actually means. Being found by the person around the corner who hasn’t decided yet, as well as the one who already knows your name.

Those are the diners beyond the guests staying upstairs.

It’s what we’re working on with Zone. Helping hotel restaurants get discovered by nearby customers at the moment they’re deciding where to dine, with a clear path from discovery to reservation.

Try it tonight. Search what your restaurant serves and where it is, leave the name out, and see who turns up.

06/10/2026

To everyone in hospitality: the hardest part of your 2027 budget isn’t building it. It’s defending it.

Owners don’t want activity reports. They want to know what the spend earned.

Our five part Hotel Budget Approval series shows you how to make that case in commercial terms, from AI search and guest discovery through to attribution and proof.

Budget period is here. Walk in ready.

Full guide here (sorry need to copy and paste, thanks Instagram!!)
hyperhotels.omnihyper.com/taking-the-budget-to-owners-how-to-explain-digital-marketing-investment-in-commercial-terms

OmniHyper

01/10/2026

“Show me the money.”

Michael MacDonald’s take on the AI Search conversation after leaving NoVacancy at the ICC.

Plenty of talk about visibility. But the evidence he wanted to see? Revenue attributable to the work.

It’s a question every hotel should be asking before signing off on its next AI Search investment:

What did this actually deliver for our business?

Being mentioned is a starting point. Understanding whether that discovery leads to an enquiry, a booking and revenue is where the commercial conversation gets interesting.

As Michael puts it, follow the journey from the top of the funnel to the bottom. It takes time and effort, but measurement deserves as much attention as visibility.

Before your next AI Search pitch, ask one more question:

“How will we know this is making us money?”

Talk to OmniHyper about connecting your AI Search strategy to measurable commercial outcomes.

30/09/2026

Michael waving goodbye to OTA commission fees while Nick is already off to the next hotel making direct bookings happen.

Two very different energies, one very good strategy. 🏨📱

27/09/2026

I got asked for some hospitality gossip this week. Here’s the one I’d share with every hotel owner.

Your next guest probably isn’t scrolling Google anymore. They’re asking AI where to stay.

The numbers are moving fast:

📊 37% of travellers now use AI tools built into online travel sites to plan and book trips, according to NYU and Boston Consulting Group

📊 When travellers get a hotel recommendation from an AI tool they trust, 60 percent said they’d be somewhat more likely to book and another 23 percent said “much more likely”

📊 Yet only 25% of hotels consider themselves ready to adopt AI

That gap is the opportunity. The hotels that do their research, build on real data and lay the foundations now will be the ones AI recommends tomorrow.

So what’s the first step?

Find out where your property actually shows up (or doesn’t) when guests ask AI for a place to stay. That’s exactly what we’ll walk you through on a free 20 minute call.

Book in with me… link in bio.

Let’s get you a step ahead of everyone else.

Michael ~ OmniHypet

23/09/2026

An economy hotel in central Singapore. Eleven months. Direct revenue up $508,249.

You know your occupancy. You know your ADR. You know your RevPAR.

But do you know what actually influenced the booking?

That is the gap most hotels are about to carry straight into their 2027 budgets. If you cannot see what made a guest find you, choose you and book you, you are guessing where the next marketing dollar goes.

So we have shown the working. 57 seconds, every number attributable, in one of the most competitive hotel markets in the world.

The figures come from systems the hotel owns, not from us: Google Search Console, GA4, and the hotel’s own channel reporting.

Full case study in the comments, with every source behind every number.

Part 4 of the Attribution Series.

22/09/2026

If someone asked you right now what your AI visibility spend delivered last quarter, could you answer in dollars?

Most hotels can show traffic. Fewer can show direct bookings, restaurant covers or MICE revenue attached to it.

The strongest commercial reporting doesn’t stop at visibility metrics, it connects marketing activity to the operational data hotels already hold.

That’s the gap between reporting activity and understanding what it actually earned you.

20/09/2026

A question for every hotel leader finalising their 2027 budget:

If your guests are increasingly asking AI where to stay, what are you investing to make sure your hotel is the answer?

Nick’s been having this conversation with more than 50 hotels this month.

Before you lock in your 2027 numbers, have the conversation.

Book 30 minutes with Nick, Link in Bio.

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