Propic

Propic Propic helps modern real estate agents and agencies serve the always-on generation with Ai solutions.

Propic’s story began when founder Jeff Gray found himself grappling with a sentiment common among visionaries and innovators: there must be a better way. As Netflix is to entertainment, Propic is to the real estate industry. Bringing the best of Artificial intelligence (Ai) to property managers, project marketers and residential sales leaders ready to serve the always-on generation as they seek to buy, sell, rent and invest in ways that suit their busy lives.

Propic was thrilled to be part of the 2026 McGrath Network Kick Start Event! 🚀Our Head of Product, Drew McTavish, spoke ...
02/02/2026

Propic was thrilled to be part of the 2026 McGrath Network Kick Start Event! 🚀

Our Head of Product, Drew McTavish, spoke to the team about the future of AI in real estate and how Agentic AI will transform the day-to-day lives of real estate professionals.

As this latest progression in AI takes shape, it's something agents and business owners are going to want to pay close attention to. Our partners at McGrath already are.

Propic was thrilled to be part of the 2026 McGrath Network Kick Start Event! 🚀Our Head of Product, Drew McTavish, spoke ...
02/02/2026

Propic was thrilled to be part of the 2026 McGrath Network Kick Start Event! 🚀

Our Head of Product, Drew McTavish, spoke to the McGrath Estate Agents team about the future of AI in real estate and how Agentic AI will transform the day-to-day lives of real estate professionals.

As this latest progression in AI takes shape, it's something agents and business owners are going to want to pay close attention to. Our partners at McGrath already are.

What a week in Byron Bay with the team at their Annual Convention.It was incredible to connect with so many forward-thi...
14/08/2025

What a week in Byron Bay with the team at their Annual Convention.

It was incredible to connect with so many forward-thinking agents who are shaping the future of real estate.

Thank you to the Laing+Simmons network for the warm welcome. We can’t wait to see how you take the insights and innovations from the event back to your clients and communities.

What a week in Byron Bay with the Laing+Simmons team at their Annual Convention.It was incredible to connect with so man...
14/08/2025

What a week in Byron Bay with the Laing+Simmons team at their Annual Convention.

It was incredible to connect with so many forward-thinking agents who are shaping the future of real estate.

Thank you to the Laing+Simmons network for the warm welcome. We can’t wait to see how you take the insights and innovations from the event back to your clients and communities.

There’s something special about a room full of people genuinely invested in raising the bar in real estate.Last night’s ...
04/08/2025

There’s something special about a room full of people genuinely invested in raising the bar in real estate.

Last night’s McGrath Estate Agents 2025 Awards brought together some of the best in the industry, from powerhouse sales teams and rising stars to leaders shaping what’s next. PROPIC was proud to be a supporting sponsor of this year’s event and to celebrate the innovation, growth, and relentless ambition that define this network.

We had a blast catching up with familiar faces, sharing stories, and taking a moment to recognise the drive it takes to keep showing up, evolving, and leading the way.

Here’s to the year ahead and the people pushing the industry forward.

26/06/2025

Your brand has a voice. CLAIRE helps it speak fluently.

In this session, we explore how CLAIRE's branding templates give agencies full control over tone, style, and formatting, from ad copy to email responses. Whether it’s sign-offs, sentence structure, or subtle language preferences, CLAIRE can reflect the way your brand communicates.

Upload your style guide once, and CLAIRE consistently delivers high-quality content that looks, feels, and reads just like you. Because when it comes to trust, consistency matters.

Plug CLAIRE into the way you work.From lead nurturing to task automation, CLAIRE's webhook capabilities make it easy to ...
23/06/2025

Plug CLAIRE into the way you work.

From lead nurturing to task automation, CLAIRE's webhook capabilities make it easy to connect with your favourite tools.

Claire integrates with:

🔗 Zapier – connect with thousands of apps
📋 Trello – auto-create tasks and cards
📆 Monday.com – update boards and workflows in real-time
📊 Airtable – feed structured data into custom tables

Whether it’s sales, PM, or admin, CLAIRE doesn’t just respond, she gets things moving across your business.

19/06/2025

Everyday enquiries can turn into valuable leads, if you know what to look for. That’s where PROPIC's augmented data comes in.

Behind the scenes, it draws on third-party and proprietary datasets to surface key property insights: who owns it, what they paid, when they bought, and how it compares to the median in the area.

It’s the kind of intelligence that turns casual conversations into appraisal opportunities, giving agents the right information, right when they need it.

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Sydney, NSW

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