REACH Australia and New Zealand

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REACH Australia and New Zealand

Accelerating real estate innovation across AU/NZ. Powered by Second Century Ventures.

REACH Australia & New Zealand is the leading growth accelerator for property and real estate innovation across the region. Backed by Second Century Ventures, the strategic investment arm of the National Association of Realtors®, we help the most promising PropTech startups scale faster, connect deeper, and make lasting impact across the real estate value chain. We invest in visionary founders and cutting-edge technology—from buying, selling, leasing and investing, to homeownership, property management, and sustainability. Our curated programs, global networks, and deep industry partnerships position our portfolio companies for unmatched exposure and growth.

🌍 Connecting global innovation to local impact
💡 Empowering PropTech founders to scale
🤝 Trusted by leading real estate brands and industry icons

📍 Operating across Australia and New Zealand
🚀 Learn more: www.reachau.com

21/10/2026

Asking AI to write a listing description is using a brain to hold a pen.

Every office runs a CRM, a trust accounting package, a forms platform, a marketing tool, a portal uploader and a phone system. Almost none of them share a brain.

My argument in Elite Agent this week: stop treating your LLM as a writing tool and start treating it as the layer that sits above the software, reads across it, and makes sense of what the individual systems cannot see on their own.

What changed in the last twelve months is that the brain can now reach the rest of the business. Prospecting inside and outside your database. Listing presentation prep from live data. Property management arrears, inspections and lease expiries triaged before anyone opens the list.

None of it is theoretical. I am doing these things myself.

The tools are no longer the bottleneck. We are.

Read it here: https://eliteagent.com/model-context-protocol-the-ai-standard-transforming-real-estate/

20/10/2026

Class of 2026 graduate: ParkBooker.

The easiest way to discover and book Australia's best holiday parks. ParkBooker is a marketplace that takes a fragmented category - thousands of independently run parks, each with its own booking habits - and puts it in one place for the traveller and one dashboard for the operator.

What we saw this year: Josh Volk and Charles Inglis treating every REACH room as a sales floor. Genesis, Top of the Props, the Portfolio Summit in Boulder - they came to each one with a list of who they needed to meet and left with the meetings. That is the program working exactly as designed.

Second of five Class of 2026 spotlights.

See the portfolio: reachanz.com/portfolio

18/10/2026

Are you treating your loudest customer as your whole audience?

In proptech the most frequent feedback tends to come from the same 3 accounts. They email, they call, they turn up to the webinar. So the roadmap quietly becomes their roadmap, and the 40 agencies that never complain are the ones who churn.

The reframe: weight feedback by how representative the source is, not how often it arrives. Once a quarter, talk to 5 customers who have never raised a ticket. Ask what they stopped using and why. Silence is data too - it is just data you have to go and collect.

When did you last hear from a customer who has never complained?

Subscribe to the monthly newsletter: reachanz.com

16/10/2026

A strategy that cannot be challenged is only a confident guess.

Most proptech strategy documents are written to be agreed with. They list the market size, the competitors, the roadmap, and everyone nods. Nobody in the room is paid to find the hole.

Start with a kill test instead. For every priority in the plan, write down the one piece of evidence that would make you drop it:

• If fewer than 3 of our top 10 customers use this feature by March, we stop building it
• If the NZ pilot does not convert 1 paying office in 90 days, we do not expand there this year
• If the enterprise deal takes longer than 6 months, we go back to selling to independents

A plan with kill tests can be wrong and still be useful, because you find out fast. A plan without them is just a story you have agreed to tell each other.

This is what the REACH network is for - founders and operators from 50+ regional companies and a global program who will pressure-test the plan before the market does.

Which priority in your plan has no kill test?

Subscribe to the monthly newsletter: reachanz.com

14/10/2026

Class of 2026 graduate: Aro Software.

Aro builds the technology that makes real estate businesses more profitable - creating, developing and implementing the tools agencies actually run on, rather than the ones that look good in a demo.

What we saw this year: a team that turns up to every room with a view on where the industry is going, argues it well, and changes its mind when the evidence says to. That combination is rarer than it sounds.

Aro is the first of five Class of 2026 spotlights over the coming weeks. The program has finished. The relationship has not.

See the portfolio: reachanz.com/portfolio

12/10/2026

Stop treating internal data as a rear-view mirror.

Most proptech dashboards report what happened last month. Useful for the board pack, useless for deciding what to do on Tuesday. Your usage data should be telling you which feature deserves the next sprint, which customer segment deserves the next hire, and which integration you can stop maintaining.

The reframe: pick one decision you make every quarter and find the internal number that would make it obvious. Then instrument that number and nothing else until it is reliable. Feature adoption by segment, time-to-first-value for new accounts, and the support-ticket category that keeps growing are usually where to start.

What decision would one clean number make easier for you right now?

Subscribe to the monthly newsletter: reachanz.com

10/10/2026

Stop treating every networking conversation like a pitch.

Founders are trained to lead with the deck. At an industry event that instinct works against you. The executive across the table has heard 6 pitches before lunch and can feel the seventh coming. What they have not been asked is a question about their own problem.

The higher-value habit is to arrive with one open question and no agenda for the answer:

• What is the process in your business that still runs on a spreadsheet and a phone call?
• What did you buy in the last 2 years that you would not buy again, and why?
• Who on your team decides whether new technology stays after the trial?

You leave with a real problem, a named decision-maker and permission to follow up. That is worth more than a warm reaction to a slide.

REACH Australia and New Zealand exists to put founders in those rooms - 50+ regional companies backed since 2019, and relationships with every Real Estate Institute in the region to pressure-test the thinking.

What is the best question you have been asked at an event?

Subscribe to the monthly newsletter: reachanz.com

09/10/2026

Tonight, the Class of 2026 graduates.

Seven months ago five companies walked into Genesis not knowing each other. Tonight they walk into Biànca as a cohort, with a year of rooms behind them and a portfolio network in front of them.

Aro Software. Crayons CRM. ParkBooker. Real Estate Jobs Australia. Zapiio.

The REACH Australia and New Zealand program is built on a simple idea: put founders in front of the operators, investors and peers who have already been where they are going, and keep doing it until the introductions stop needing us. Tonight is when we find out how close we got.

Photos to follow. Congratulations to all five.

08/10/2026

Tomorrow night we close out the Class of 2026.

Biànca in Fortitude Valley, 6:30pm. The REACH Australia and New Zealand team will say a few words to wrap up the year, and then it is the cohort's night. No panels, no pitches. Just the founders, the mentors and the people who backed them, in a room, with dinner.

Graduation is the least productive event on the REACH calendar, and that is the point. Every other room this year had a job to do. This one is for sitting back.

To Aro Software, Crayons CRM, ParkBooker, Real Estate Jobs Australia and Zapiio: see you tomorrow.

06/10/2026

Class of 2026. Five companies, one year, a lot of rooms.

Aro Software, Crayons CRM, ParkBooker, Real Estate Jobs Australia and Zapiio joined the REACH Australia and New Zealand program in March. This Friday we close out their year.

What that year looked like:

• Genesis on the Gold Coast - the first time the cohort, the mentors and the wider portfolio were in one room
• Top of the Props - the industry's live pitch night, where Crayons CRM took the People's Choice Award
• LIFT with the REIQ - in front of the agents and principals who actually buy
• The SCV and REACH Portfolio Summit in Boulder - alongside almost 400 REACH companies from every program worldwide

In between: mentor sessions, introductions through every Real Estate Institute in the region, and the ordinary work of building a company while someone is in your corner.

The program ends. The portfolio relationship does not. That is the part we are proudest of.

Address

Sunshine Coast, QLD

Website

http://www.reachau.com/

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