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Platinum99 Pty Ltd

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Australia
Perth, WA
Platinum99 Pty Ltd

Inclusive design services in Western Australia We are a team of designers based in Perth. We do Website design, Branding, Logo design, packaging design.

We are committed to creating meaningful design solutions to help small businesses breakthrough all the noise in the online world. We will work with you to discuss, brainstorm, and create the ideas you have and bring them to life. We will be able to help you with your brand strategy, messaging and visuals. Don't worry; we will not waste your precious time as our design process is always easy, strai

ghtforward, and no contracts are involved. Our team will guide you every step of the way for you to succeed in your marketplace.

17/09/2024

This is one of the most basic marketing concepts, but how can we apply this to our brand strategy?

Each interaction with your audience is driving them closer to know, like, trust you which will eventually lead to sales.

Stage 1: Awareness - What gets awareness is logo, colours, fonts, personality, icons. the shiny stuff (branding), podcast, paid socials, pr, collabs, influencers. Make sure your visual branding and marketing channels are on point and in line with your brand strategy!

Stage 2: Consideration (brand) - Communicate more targeted propositions via more personal media. Potential channels: Website / Mailing list sign-up / Organic Social (Facebook /
Twitter / Instagram / LinkedIn) / Individual’s organic social (Twitter / LinkedIn) / Emails

Stage 3: Conversion (brand) - Create impactful experiences via more direct channels to an
already ‘warm’ audience. Turn being well thought of into sales.
Potential channels: Events / In-person connections such as Open Days /
Meeting / Presentation / Working/studying on-site / Alumni Forums

Stage 4: Relationship (brand) - Foster good relationships with your clients even after converting a sale. Ask them about their review or any suggestion to your product! Keep your line open for some good old-fashioned customer service!

Stage 5: Advocates (brand) - Advocacy is free marketing. Leverage your loyal clients and ride the wave of their testimonies and advocacy to further capitalize on marketing. Offer memberships and reward them for their advocacy by sending them freebies, loyalty gifts, or special discounts!

Most brand strategies only cover the first and second stages. At P99, all brands that we help create are designed to excel with a complete brand strategy and visual identity that you can immediately use for all 5 stages.

So if you’re a biz warrior who’d like to transform your brand & business, reach us at hello.platinum99.com to book a free discovery session!

11/09/2024

Brand personality will not help your biz succeed 🤷‍♀️

Let me tell you a story,
Recently I joined a membership. I was excited to network, meet new people, and enjoy the benefits of being an exclusive member.

After all, that’s what they were telling me since the beginning. I was sold!

But, I didn’t feel like a part of the community, there were no significant benefits and are CONSTANTLY selling inside the community 😔

What disappoints me is, it feels like I paid a premium amount only to be sold to again.

This is an example of wrapping paper.

Good brand personality is like a fancy wrapper.

You can have the right colours and the right logo and say all the right things.

(Those things are important, don’t get me wrong.)

But if your product / service is subpar, people will quickly realize that the fancy wrapper is a cover-up.

Your “BRAND” is
Your personality + creative process + expertise = THE thing that will take your biz from 1 to 100.

Personality alone - will not.

Have you had a simillar experience?

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

09/09/2024

You & your products are not the reason that you struggle to make sales.

I see this as the problem/ Our brain wants to fix things when it things something is wrong. So we go tweaking.

Stop tweaking and changing your things all. the. time just because sales are slow.

Instead, take a look at your brand 🤔 (vague- but hear me out)

It takes more steps for people to buy from you than you might think.
Before they buy from you, they need to:

1. Have a problem you can fix
2. Are ready to invest in the solution you can provide
3. Have the time and money to make changes and implement the solution you’re providing.

That needs to happen at the SAME TIME ☝🏻

So, are you making sure that you are remembered for those things? (Cause if you keep changing and tweaking it’s plain confusing to everyone.)

The other thing is - many people might be solving the same problem.

But how do they choose you?

This is when brand values & personality, your unique selling point, and fostering good business to customer (or potential customer) relationships come in!

That is branding.

Get clarity on who you are and who you want to be remembered as. Find your message & stick. with. it. And be a good human.

When the time comes for them to invest their $$$, you’ll be the first thing that they’ll remember 💪🏻

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

07/09/2024

Here’s how we made Future Homes Electrical’s branding inclusive! 🤩

We made sure that:

1. The fonts are easy to read.
2. The colour palette and contrast of the colour combinations are good
3. The images and wording create a diverse & inclusive message.

At Platinum 99, designing for inclusion is not an add-on, nor do we charge extra for it. It is simply something that we do with every brand and is part of our unique process! 😎

This is because as a brand specialist, it is my responsibility to understand the power of human interaction in the designs we create. It’s what drives us to create an inclusive world that makes lives better.

For me, I want to leave behind a legacy of building accessible brands. That’s why when we design, we design for people and our own unique diversities 💪🏻

Brands that are inclusive and accessible not only nudge the wheel of society into a better direction, but also enjoy the benefit of increased revenue and reach because inclusivity and accessibility widens your reach by a considerable margin!

So if you’re ready to transform your brand into an inclusive, accessible one, reach out to us at our website: [hello.platinum99.com](http://hello.platinum99.com)

Let’s work together!

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

04/09/2024

September gives us ALL THE FEELS.

If you’re feeling anxious or jittery about your business and brand direction, “Have I done enough?” or “Have I NOT done enough?” Stop.

Dont go changing things up because you are impatient and think “something is wrong”

Like all investments, branding takes time.

By answering these 5 simple questions, you can start creating a narrative that connects with your audience and builds a loyal following and you will see you biz grow.

1. Who are you? (personality and values)

2. Why do you exist? (purpose and mission)

3. What do you do? (Product + how it solves problems)

4. Who are you here for? (target audience + needs)

5. Why should people care? (unique value proposition)

Common mistakes to avoid:

1. Being too generic or vague

2. Focusing only on features and benefits

3. Lacking authenticity

4. Ignoring your audience

Another tip:

Use this brand filter before you communicate: “Is this enhancing how I want people to see, hear, and experience my brand?” 🤔

Remember, clear communication always wins.

In a world full of distractions, the clearest & most resonant brand always wins 💪🏻

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

02/09/2024

Barbie is recognising and fixing their brand through their movie, different coloured and figured dolls….. AND has recently opened a new line focusing on inclusion and diversity 🤩

Barbie and Ken dolls with a variety of skin tones, some have disabilities like blindness or are wheelchair users, or have down syndrome.

With the influence that Barbie has, this change in direction is what will set the culture of inclusivity moving forward.

Brands must move from the Medical Model (view that disability must be fixed) & Charity Model (that people with disability need our help) into the Social Model (where disability is a normal part of human diversity)

What I love most is on the Barbie website: theres a non disabled child playing with the doll. This will reinforce to non disabled children that they can and should play and include their disabled peers too.

Barbie’s story is a reminder that as a business, you have the power to help change the world but don’t forget the brand loyalty, the $$$ from the disabled community and outside but also set a precedent for other brands to follow 💪🏻

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

31/08/2024

When I was little I used to play with a lot of Barbie dolls.

I enjoyed it back then and I didn’t really understand how it was shaping the mindsets of young girls all around the world 🤔

As I got older I began to understand how Barbie used to be one of the primary enforcers of unrealistic beauty standards and exclusion. 🤷🏻‍♂️

Ultra-slim hourglass bodies, white skin & blond hair, and practically perfect physical and mental capabilities 🙃

The Barbie dolls didn’t represent how people looked in real life.

Now Barbie’s recognizing their mistakes and has recently opened a new line focusing on inclusion and diversity 🤩

Barbie and Ken dolls with a variety of skin tones; Dolls with vitiligo. Some have disabilities like blindness or are wheelchair users. Some even have Down Syndrome.

With the influence that Barbie has, this change in direction is what will set the culture of inclusivity moving forward. People’s attitudes towards diversity in appearance and abilities will drastically shift.

We will move from Medical Mode (these diversities must be fixed!) & Charity Mode (these people need our help!) into Social Mode.

Social Mode is where there is no distinction and differentiation between diverse groups of people. Where inclusion has brought down the barriers that stand in the way of unity and love.

Barbie’s story is a reminder that as a business, you have the power to help change the world and nudge it towards a better direction, one sale at a time! 💪🏻

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

29/08/2024

Who else thinks that constant sales are annoying as F- ?

I get that it’s a legitimate strategy for businesses to get more revenue and sell more products, but constant offers, sales, and promos in your face can get pretty old quickly.

I used to buy from this brand all the time because I thought it was good quality. For this purpose, I won’t name the brand I’m talking about.

But nowadays they go on sale WAY too often and I feel like they are constantly pressuring me to buy from them.

I have trust issues with brands that go on sale often. It makes me think that their products are not as good as they claim it to be.

However, this taught me that trust is important in business - and losing it can prove fatal!

What can we do as product-based businesses? Getting rid of stock is necessary, but there are better ways to go about it!

UNIQLO is a good example of this. They time their sales so well that it makes customers feel like they’re seen & heard.

Here in Australia during wintertime, UNIQLO has their cold weather / thermal apparels on sale instead of randomly putting unrelated summer items on sale during winter.

It makes me feel like UNIQLO cares about me beyond just my money 😂

But seriously, instead of constantly going on sale all the time, business can hold Seasonal Sales where customers EXPECT sales to happen.

They can repurpose old stock into appreciation items & freebies for their customers to build TRUST and RELATIONSHIP.

Going about sales strategically is a hugely beneficial as they help you get more sales AND build trust!

Two birds with one strategically placed stone 😉

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

24/08/2024

Moodboards are so last year! 🤫
.if they are used alone 😁

Moodboards are great in the early stages of design where you as a client can have a sense of how your visual identity would look and feel like after the sketching, mockup-ing, and a bit of witchcraft (kidding, of course 😂)

But stylescapes take it a step further where we take your visual identity and put it in various different media and channels like social media, banners, business cards, ID cards, brochures etc, to get a feel of how your visual branding would look in these different places once it’s done.

It’s that one extra step in our special sauce approach to branding! 😎

In this way, we make sure you are fully on-board with how your brand will look before we proceed to the final stages of design, giving you complete confidence, trust, and piece of mind.

And when the new branding comes out, you and your business will be ready to take the marketplace by storm 😉

Here at P99, we turn your brand into a lasting legacy. Drop us a DM if you’re ready to start!

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

19/08/2024

“Do you even know who you are?” 🤷

Dramatic question, I know. Hear me out.

So I recently networked with a mentor & coach for immigrants in Australia. She offers help for immigrants by helping them get to know themselves and market themselves and get a good job here in Australia.

The irony of it all is she’s ALSO struggling to get this message out to potential clients.

Sometimes in a saturated market, there are so many ways and self-proclaimed “hacks” to cut through all the noise when in reality there’s one simple yet often overlooked recipe to do it:

She was right, know yourself.

✅ You have to find your position: Who are you and what do you want to be remembered as?

When you start getting into the deep details of your values and your unique goals for your business, you’ll find that there’s plenty of things that set you apart from the competition!

It might be your unique take on coffee, your exceptional emotional intelligence when handling customers etc.

✅ You have to reinforce that position: All your marketing materials then SHOULD reinforce your position.

Whether it be through the vibe of your visual branding, your tone of voice down to the experience your customer has when interacting with your business, all of it should be ready to WALK the TALK.

The simple reason why most of us struggle with marketing is we just glide over this step thinking we’ve done enough ‘self discovery’. But put in the work on this crucial step, and you’ll have clarity on what you and your business has to offer!

And then, it’s time to show that to the world! 🤩

And if you need help with this, reach out to book a FREE discovery call! I would love to help take your business to the next level 😉

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

17/08/2024

Here’s something new that I realized when I went on holiday with my family to Melbourne a week ago:

My family is mostly comprised now of mostly 40 year-olds and older with the exception of my children. When we visited Melbourne, there’s this cafe that we really liked and visited often on our time there: Pellegrini’s Espresso Bar.

We loved it because of its old school charm and it’s vintage appeal. It’s an establishment that has been around for about 70 years!

And then it hit me.

I realized it’s not just merely about the cafe that we like. My family members and I were attracted to things of olden days. Things that are old school and products of an almost bygone age.

We felt sentimental for it.

Perhaps it’s because of the way the world is now and the direction it’s moving at. We’re rapidly progressing towards a very futuristic society. Just take a look at AI and you’ll see what I mean.

Deep down we felt like it was too drastic of a change in such a short amount of time. We kinda felt sick of it.

Trends are similar. They work until a certain point, but trends come & go at the blink of an eye.

Pellegrini’s stayed true to their brand and values, and they’re able to sustain their business for more than half a century!

They’re proof that a business is not missing out if they’re not following the latest mega-trends. Rather, they’ve crafted their own unique selling point based solely on their authenticity and values.

The question then becomes, how can brands stay true to themselves and completely believe and trust in their products and services instead of following mega-trends?

Let this be our food for thought as we grow our business in today’s fast-moving age!

Branding | Brand strategy | Branding design | Branding marketing | Business branding | Inclusion | Accessibility | Diversity | Social Media Marketing | Social Media Planner | Inclusive Design

Address

Suite 12/34 Charles Street
Perth, WA
6151

Opening Hours

Monday	10am - 4pm
Tuesday	10am - 4pm
Wednesday	10am - 4pm
Thursday	10am - 4pm
Friday	10am - 4pm

Website

https://platinum99.com/contact/

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