14/10/2026
Have you heard of the black & white test?
As a part of our logo concept development and screening, our logos are designed only using black and white before we add any colour into the mix.. but why?
A lot of designers process semi-decent logos and slap a few colours on it and call it a day; however we find it better putting the concepts together without colour to ensure the logo composition and balance speaks for itself.
When passing the B&W stage, adding colour is super satisfying as it's adding onto an already good-lookin logo. The hard part is finding a colour palet that doesn't work..