LO&CO Marketing

LO&CO Marketing LO&CO Marketing provides practical, consultant-led marketing support for businesses across Bayside Melbourne and surrounding areas.

Strategy, branding, websites, campaigns and flexible project support — without the agency overhead.

I always enjoy catching up with smart business colleagues — sharing ideas, talking through challenges and finding ways w...
09/10/2026

I always enjoy catching up with smart business colleagues — sharing ideas, talking through challenges and finding ways we can support each other and our clients.

One of those talented colleagues is Steph Carden. We’ve worked together for several years, with me stepping in to support her PR and communications agency during busy periods across social media and email marketing.

That kind of flexible collaboration is a big part of how I like to work. Sometimes a business doesn’t need another full-time person or a locked-in monthly agreement — it just needs someone experienced who can step in, understand what’s needed and get the work done well.

Steph’s recent review means a lot:
“Smart, strategic and thorough. I always know that when Leanne is on a project, it’ll be delivered to a very high standard.”

Always good to catch up, swap notes and keep supporting each other.

Your website doesn’t always need more. Sometimes it just needs to be clearer.A good website should quickly tell people:👀...
23/09/2026

Your website doesn’t always need more. Sometimes it just needs to be clearer.

A good website should quickly tell people:

👀 what you do
🎯 who you help
⭐ why they should choose you
👉 what to do next

When you’re close to your own business, it can be hard to see whether your website is actually doing that. And the answer isn’t always a full rebuild — sometimes it just needs fresh eyes and a few clear improvements.

For my website clients, I usually start with a simple questionnaire and a review of what’s already there to work out what’s working, what’s getting in the way and what really needs changing.

If your website feels unclear, dated or harder to navigate than it should be, I can help you work out where to start.

MarketingSupport

03/09/2026

A new chapter for a local Hampton business.✨

Over the past few weeks, I’ve been working with new owner, Tarina, on the transition of the studio from Au Life Pilates to Pure Reform Pilates — from establishing the brand direction and new identity through to the website, signage and social presence ready for launch.

The goal wasn’t simply to give the studio a new look. It was to create a brand that better reflects what Tarina wants the business to be known for: personalised pilates, expert guidance and a welcoming studio where clients feel known and supported.

It’s been so exciting seeing all the pieces come together — particularly the new signage going up on Hampton Street and all the positive feedback from neighbouring shop owners and locals. 🙌🏼

Congratulations Tarina! I can’t wait to see Pure Reform Pilates grow into this new chapter.

Take a look and enjoy the 3 Classes for $39 Intro Offer!
Pure Reform Pilates
purereformpilates.com.au

Thanks to Resolve Image Solutions for the great work on the signage 🙏

25/08/2026

It’s easy to assume that getting more leads means doing more marketing — more social posts, more ads, more content.

But sometimes the best place to start is by looking at what you already have. Ask yourself a few simple questions:

✔️ Is my offer clear?
✔️ Does my website reflect the business today?
✔️ Are my brand and messages consistent?
✔️ Am I focusing my time and budget in the right places?

I often start by reviewing the foundations and recommending what to action first, and what can wait. From there, we can work through strategy and planning, creative and content, implementation, and ongoing support as needed.

Clear direction first. Then marketing that has a reason behind it.

Always happy to help.

The best part of my job isn’t the marketing itself — it’s getting to know the people behind the business and helping bri...
09/08/2026

The best part of my job isn’t the marketing itself — it’s getting to know the people behind the business and helping bring their vision to life.

Every business is different, which is why I offer practical marketing support without big agency retainers or complicated packages. Whether you need a clear marketing direction, a new website or a refresh of your existing one, or an extra pair of hands when things get busy, I’m here to help.

If you’ve got a project in mind or simply need a fresh perspective, feel free to get in touch. I enjoy working with businesses across Bayside Melbourne and surrounding areas, and I’d love to hear about yours.

Marketing experience to lean on — when you need it.

📍 Bayside Melbourne

09/05/2025

A huge thank you to Meg for an incredible ⭐⭐⭐⭐⭐ review!

Feeling very grateful for the kind words and loved working with you on your site - ritualbiohacking.com.au 🙏🥰

📢 Instagram’s New Feed Format: What You Need to Know!The days of the iconic square grid are officially behind us. Instag...
31/01/2025

📢 Instagram’s New Feed Format: What You Need to Know!

The days of the iconic square grid are officially behind us. Instagram has embraced a new rectangular post size (4:5 ratio, 1080 x 1350 px) to align with modern content trends.

Why the change? 🤔

➡️ Users are engaging more with vertical formats like Reels.
➡️ Meta is adapting to compete with TikTok’s full-screen feed experience.
➡️ Taller posts = More visibility as users scroll through their feeds.

💡 What does this mean for you?
Time to adjust your content strategy! Create taller posts, optimize for video content (Reels) and consider sponsored posts to stay visible in feeds.

💬 What are your thoughts on this new format? Are you ready to say goodbye to the square? Let us know below!

📲 Need help with your social media content plan, or creation of reels and sponsored posts? Or would you benefit from a one-hour strategy session to guide you on how to do this yourself? If so, get in touch!

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Melbourne, VIC
3188

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