Upswing Digital Marketing

19/11/2024

Here’s an incredibly helpful checklist for configuring Google Analytics 4 (GA4). I hope you find it helpful.

Here’s an incredibly helpful checklist for configuring Google Analytics 4 (GA4). I hope you find it helpful. Get in touch if you need help with your Analytics

24/01/2023

Google will sunset Google Optimize from September 30, 2023. Strange that it never took off at a time where personalisation and testing is lauded as a prerequisite for marketing success. What are the alternatives? Love to know what you use.

24/11/2022

Here’s a snapshot of some of the Top Marketing Trends of 2023, according to a recent HubSpot report. 🎬

1. Short-form video content like TikToks and Instagram Reels are the most effective type of social media content
2. Videos are the top content marketing media format for the third year in a row
3. Social media is the #1 marketing channel in 2022
4. Instagram, YouTube, and Facebook are the top 3 social media platforms marketers are using in 2022
5. 83% of marketers believe it’s more effective to create higher quality content less often
6. Facebook has the best ROI for social media ads versus other platforms
7. Aligned marketing and sales teams will win.
8. xperiential marketing could make a comeback.
9. Inbound marketing will remain a best practice for growing brands.
10. Virtual reality (VR) and augmented reality (AR) will experience slow adoption in the marketing sphere.
11. More brands will test out native ads.

26/02/2021

I've been captivated listening to Grounded with podcasts over the past couple of weeks. The conversations are incredibly raw, open, and honest and the people Louis talks to, absolutely fascinating, perhaps particularly to Gen Xs who may be closer in age and mind to the oeuvre of the subjects. Have a listen!

‎Personal Journals · 2021

17/02/2021

At the same time, Google is striking news sharing deals with major news houses with its Google News Showcase

Google News Showcase launches in Australia, the U.K. and Argentina.

17/02/2021

Wow!!! This is amazing. Facebook follows through on its threat to ban news publishers and news sharing in Australia.

05/02/2021

What's going on with the Google Ads optimization score, when the main recommendation is to significantly increase your budget (for slightly more conversions). Seriously! Can anyone explain?

December 15, 2020Optimization score provides personalized recommendations based on your campaign goals. To make it easier for you to understand how optimization score prioritizes recommendations, you

04/02/2021

Say goodbye to Board Match Modified (BMM) keywords. +broad +match +modified

February 4, 2021At the heart of Google Ads is our ability to connect businesses with the people who are looking for what they have to offer. Whether they’re searching for “takeout restaurants”

16/01/2021

Facebook has released its annual report outlining conversation topics that gained momentum on Facebook and Instagram, assessing the habits and interests they reflect.

Facebook has released its annual report outlining conversation topics that gained momentum on Facebook and Instagram, assessing the habits and interests they reflect. I’ve highlighted the two sections of the report that focused on Australia. The full report is available for download below. The Joy...

14/01/2021

How to use Active Campaign for your marketing automation.

ActiveCampaign is a marketing platform for your email marketing, marketing automation, and CRM, which is going to save you time and money.