25/10/2021
DEFINING THE DESIGN PROBLEM⬇️
Rebranding Pedigree Paper was a university assignment that turned into a fun, skill building exercise for me.
One of the biggest challenges in this brief was defining the problem. Pedigree paper already had a strong branding when I begun, so at first glance I was thinking where can I go from here?
So how do you define the design problem?
👉🏽Research, Research, Research - What is the brand? What do they have to offer? What are their values, mission and goals etc?
👉🏽Look at competitors- What is unique about this brand that you can potentially play up on? What gaps for opportunity are their in the current market?
👉🏽Empathise with the audience- who would purchase from this brand and why? What kind of personality do these people have? What do they see, hear, feel and think of this brand?
👉🏽Write one succinct statement that clearly defines the problem, audience, need, vision and the common message.
For this project I concluded that, as Pedigree Paper needed a new stand alone identity that reflects the opportunity for creative freedom and quality products, while remaining approachable to diverse target audience.
Likethis post if you found this helpful. What helps you to further uncover a design problem? ✍🏽😌📑
