01/09/2026
When Lindie came to me with Global Network of Light, she already knew something needed to change.
The original branding had a completely different feel. There were lots of bright colours and a really different energy running through it and while it had served the business, it just didn’t feel like the space Global Network of Light had become.
Because GNL is such a grounded, communal space.
It’s about connection, coming together, feeling supported and creating a network where people can actually meet each other and share what they know.
And the colours just weren’t reflecting that anymore.
So we started again.
Not from scratch exactly, because there was still so much of the original heart there. But we softened it. Brought in the earthy tones, the olive, the warm cream, the burnt amber, the soft antique gold.
We wanted it to feel grounded but still have that little thread of light running through it.
And I really love where we landed.
The new identity feels much more like the Global Network of Light I know.
Warm. Grounded. Connected. A little bit magical.
But still really human.
This was such a beautiful reminder for me that sometimes a brand doesn’t need to become something completely different.
Sometimes it just needs to catch up with the business it already belongs to.
Global Network of Light, I’m so bloody excited to see this one out in the world.