02/10/2026
I see some version of this post in business groups at least once a week:
“I just need a simple website.”
Usually followed by:
“Nothing fancy.”
Excellent.
Then we get into what the simple website needs to do.
There are six services.
Three different types of clients.
Online bookings.
A lead magnet.
An email list.
A blog.
SEO.
Testimonials.
A booking system that needs to integrate with something else.
Possibly a course coming later.
And ideally Google should find it.
So. Simple.
And actually, I agree.
Your website should feel simple.
Someone should land on it and very quickly understand:
What do you do?
Is it for me?
Why should I trust you?
What do I do next?
But making something feel simple and building something simple are two very different things.
The more established your business becomes, the more stuff it accumulates. More services. More audiences. More expertise. More offers. More things you could technically say.
The job of your website isn’t to put all of that on a page and hope everyone figures it out.
It’s to make decisions about what matters, what doesn’t, where things belong and how someone moves through it without needing a map and emergency supplies.
So yes.
You probably do need a simple website.
Unfortunately, making it simple is often the complicated bit.
Which is quite literally what you’re paying a website strategist for.
And please, for the love of whitespace, don’t apologise to a designer because you “only need something simple.”
We know.
We also know what happens next.
