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Selkie Social

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Fremantle, WA
Selkie Social

Selkie Social is a content and social media marketing studio for the changemakers.

28/12/2025

What a rollercoaster of a year! I would have no idea how to rate the entirety of 2025, so here’s a few moments that stood out, for better or for worse 😂

Thank you so much to my incredible clients and everyone I’ve had the honour of working with over the last 12 months. You have been my biggest highlight.

To those who I’ve had the pleasure of connecting with via my business this year, or who have followed along and supported my work in one way or other, thank you so much. Your encouragement means the world.

I never could have guessed in January that all of this would have unfolded! I can’t wait to see everything that happens in 2026 💫

Wishing you all a healthy and happy New Year!

🤎 Molly x

30/10/2025

2 years and 7 months at number 27, how about that 😌✨

Thank you to the amazing Maria Film Photography for these shots in the studio & looking out over the fresh October leaves of the deciduous London Plane tree 🌳 Looking forward to sharing more from this shoot soon!

I’ve watched this tree ebb and flow for almost 3 years now, as I move through my own months and days.

A reminder, there will always be the time to grow and bloom, just as there’s the time for releasing and reflecting 🍂

When I did The Artist's Way for the first time back in late 2023, one message that stood out to me was:

Creative living requires a luxury of time (even if it’s just 15 minutes a day) and a luxury of space (even if it’s just a shelf) 😘🤌

It’s something to think about. If you’re working through creative blocks, what’s your relationship like with time and space right now? How can you make what you have available to you just that little bit more luxurious?

A little bit of gratitude to be blessed with both currently 🤍

17/10/2025

It’s my business anniversary! 🥹

7 official years as a social media manager and marketing consultant 🎉✨

Each year I fall more and more in love with my job, and I pinch myself that I still get to do this and help incredible business owners connect with their people, launch meaningful projects, and ultimately discover more sustainability in their businesses.

To quote my 2022 self, “I’m just filled with gratitude that this is my reality” 🤍

Thank you for being here and supporting this little dream of mine, it means everything.

And here’s to the next 7 years! Still only just getting started 🌏💪

04/09/2025

I’ve never been for everyone, but just in case I haven’t made it clear what we stand for over here, swipe through 🤍

Shout out to for inspiring this post 🫶

17/07/2025

I’ve never done a proper intro! So, hi, I’m Molly ☺️ Thanks for being here! Here’s a little bit about me…

If you’ve been around for a while, thank you for sticking around during all of those initial iterations of my business. What an amazing journey it’s been so far 🤍

What’s something we have in common?

29/05/2025

Some tips I feel could be useful for everyone to know 🌊

I’ve had a few conversations this month about how much social media is changing and has changed over the past couple of years alone. It’s been HUGE and I understand how overwhelming it can feel, especially when you come back after a break.

What’s some social media or business advice that you’ve heard lately that you’ve found helpful? 🤍👇

(First, second, third and sixth photos by !)

22/04/2025

Happy Earth Day everyone! While I’m working from home this week, recovering from covid (yep in 2025! It’s still doing the rounds 😩), I didn’t want to miss sharing about this important date.

Here are a few things I do around here to improve the environmental impact of running this little dream of mine:

🌱 I’m an anti-greenwashing and anti-goodwashing marketer, which means that I ask tough questions to my clients about their impact and supply chain, and I don’t make any environmental, social, cultural, or diversity claims that I believe to be false. I follow the Australian Green Marketing Guidelines and Environmental Claims Code.

🌱 I avoid generative AI (where possible, considering it’s everywhere!). I expect over the next few years, generative AI will become synonymous with using the internet, but for now, I prioritise software where it’s easier to avoid using it.

🌱 I use more environmentally-friendly digital alternatives where possible, including Ecosia search engine and my website is hosted with GreenGeeks.

🌱 I’m a member of 1% for the Planet, which means 1% of my yearly revenue is donated to support non-profit organisations focused on helping the environment.

I love that EarthDay.org have introduced the ‘Earth Action Day’ campaign, a reminder to take action and make changes. So, my plan for the next year (and hopefully I can revisit this next Earth Day) is to share my first sustainable impact report and to create an ESG strategy from there.

While of course larger corporations and billionaires have more of a responsibility to make changes, I believe we each have a role to play when it comes to protecting the planet, and collective action matters!

What’s your plan? 🌏🤍

15/04/2025

Tips based on my experience, and what I’m currently applying to my own account 🤍⛰️✨

I’ve seen it a lot, where business owners experience so much overwhelm in the planning and creative process, that we just stop creating altogether.

The overall vision feels too large that we never put our pen to the page – metaphorically and literally.

Two bonus thoughts:

1️⃣ Don’t forget to look back on how far you’ve come! Also, revisiting your old posts and what you loved making or what went well can be an awesome source of inspiration and a confidence booster 👏

2️⃣ Amongst all the creation, don’t forget to reconnect with those you follow! Engage, enjoy, and don’t forget the whole point 💞

If you apply any of this tips (especially number five), let me know how it goes for you!

Address

Fremantle, WA

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://www.selkiesocial.com/

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Ethics + Sustainability

We practice what we preach.

As a purpose-driven business, hiring a like-minded individual is one of the most valuable steps you can take when outsourcing. Farai Creative has the ethics and sustainability policies in place to ensure this happens.

Our shared values are what truly enable us to understand our clients’ purposes and messages, to effectively drive growth, and to build and maintain our strong partnerships. Fairness, equity, and environmental conservation are just some of our core values that are reflected in our ethics and sustainability policies.