Newcastle Web Co

Newcastle Web Co We build websites for Newcastle & the Hunter. No templates, no page builders. From $1,800.

25/09/2026

Lisa's old site took 10.7 seconds to show one photo on a phone. Here is what the first month on the new one did.

Lisa Fowler is a bridal hair and makeup artist who works across Newcastle, the Hunter, Port Stephens and the Central Coast. Bridal is a twelve month decision made off a shortlist, so the site had to turn up in four markets, then convert viewers into clients once it got there.

The rebuild is 82 pages on Astro, 46 of them suburb pages for the areas she actually travels to. Newcastle web design with the SEO in the build, not sold back later: Lighthouse performance on mobile went from 67 to 94.

First 28 days, Google Search Console against the previous 28 on the old Squarespace site: clicks from Google up 168%. Appearances in Google AI Overviews and AI Mode up 703%. Enquiries through the site form, 21 in the first month, against about one a week before.

Case study, with the numbers: https://newcastlewebco.com.au/work/lisa-fowler/?utm_source=facebook&utm_medium=social&utm_campaign=fb-post&utm_content=week-5-video

Which of those three numbers would change the most for your business?

7.8 seconds.That is how long the old Bellus site took to paint its main image on a phone. Not to finish loading. To show...
24/09/2026

7.8 seconds.

That is how long the old Bellus site took to paint its main image on a phone. Not to finish loading. To show the picture at the top of the page.

390 milliseconds of blocked main thread on top of that, and a performance score of 56.

It was a WordPress and Elementor build, which is what almost every web designer in this region sells. The rebuild paints the same image in 2.7 seconds and scores 95.

Nineteen years of a business sitting behind a page that took nearly eight seconds to show a bride what it looked like.

21/09/2026

Site of the Day. CSS Nectar picked Enrich Aesthetics, a nurse-led cosmetic clinic in Lake Macquarie, as its Site of the Day for 20 September, 9 out of 10 for design, coding and creativity.

We designed and built it here in Newcastle. No template. Built on Astro rather than a page builder, and it scored 100 on all four Lighthouse tests the day it went live.

Our client wanted a site that feels the way the clinic does: calm, precise, easy to book. That is what won it.

The case study, with the before and after: https://newcastlewebco.com.au/work/enrich-aesthetics/?utm_source=facebook&utm_medium=social&utm_campaign=fb-post&utm_content=sotd-reel

The full walk-through: https://www.youtube.com/

Most web designer's in Newcastle builds on WordPress with a page builder. We don't, and here is the honest reason.That s...
20/09/2026

Most web designer's in Newcastle builds on WordPress with a page builder. We don't, and here is the honest reason.

That stack loads a theme, then a builder, then fifteen plugins, before it shows a visitor anything at all. Every one of those is a thing to update, a thing that can break, and a thing that slows the page down. The Bellus site was on exactly that setup and scored 56 on mobile.

We build on Astro. Static output, no unnecessary JavaScript, nothing to patch at two in the morning. It starts with a technical SEO advantage before we have written a word of content.

WordPress is not a bad tool. It is the wrong tool for a five page site for a Newcastle trade business, and it is sold to them constantly.

Full comparison on the blog.

https://newcastlewebco.com.au/blog/wordpress-vs-astro-australia/?utm_source=facebook&utm_medium=social&utm_campaign=fb-post&utm_content=week-4

🏆 Site of the Day, 20 September 2026!The Enrich Aesthetics website has been awarded Site of the Day on CSS Nectar, scori...
20/09/2026

🏆 Site of the Day,
20 September 2026!

The Enrich Aesthetics website has been awarded Site of the Day on CSS Nectar, scoring 9 across design, coding and creativity.

Enrich is a Registered Nurse-led cosmetic clinic at Lake Macquarie, and we built them a custom site that's as polished and welcoming as the clinic itself. No templates, no page builders, just hand-coded in Newcastle.

Award: https://cssnectar.com/css-gallery-inspiration/enrich-aesthetics/

Case study: https://newcastlewebco.com.au/work/enrich-aesthetics/

Enrich Aesthetics website: https://enrichaesthetics.com.au/

Huge thanks to the Enrich team for trusting us with it. 🙌
Enrich Aesthetics

When people say "AI search", these are the five things they actually mean.Google AI OverviewsChatGPTPerplexityMicrosoft ...
17/09/2026

When people say "AI search", these are the five things they actually mean.

Google AI Overviews
ChatGPT
Perplexity
Microsoft Copilot
Claude

There is no ad slot in any of them. You cannot buy your way into an answer, and there is no agency that can get you placed by knowing somebody.

The businesses that get named are the ones whose sites those tools can read: real facts, real prices, a real service area, structured data, and an llms.txt telling the crawlers what matters. That work is in every build we deliver.

We built a free Chrome extension that tells you what is wrong with any web page for Google, in one click.Open your own w...
16/09/2026

We built a free Chrome extension that tells you what is wrong with any web page for Google, in one click.

Open your own website, click the icon, and you get a score out of 100 with the quick wins listed first. Page title too long. No description. Images with no alt text. A noindex tag left switched on after launch, which hides more small business sites than anything else.

It also checks your schema against what Google actually requires, and shows how the page will look when someone shares it on Facebook or finds it on Google.

It is called SEO Readout. It is free, there is no account, and nothing about the pages you check leaves your browser. We use it on every site we build.

https://newcastlewebco.com.au/tools/seo-readout/?utm_source=facebook&utm_medium=social&utm_campaign=fb-post&utm_content=seo-readout-launch

Open ChatGPT and ask it for a plumber in Newcastle. Does it name you?A lot of people now ask an AI for a recommendation ...
13/09/2026

Open ChatGPT and ask it for a plumber in Newcastle. Does it name you?

A lot of people now ask an AI for a recommendation instead of scrolling a page of blue links, and they get back three or four business names with no way to appear in that list by paying for it.

The businesses that get named are the ones whose websites those tools can actually read. Entity schema. Checkable facts instead of adjectives. Real prices, a real service area, and an llms.txt file telling the crawlers what matters.

That work is called GEO, and it is in every build we deliver from $1,800.

If your site was built by somebody else, the AI Optimisation Pack is a $750 audit that tells you page by page why you are invisible to it, with llms.txt built for your business and handed over. We make no changes to your existing site.

https://newcastlewebco.com.au/services/geo-newcastle/?utm_source=facebook&utm_medium=social&utm_campaign=fb-post&utm_content=week-3

In every build we deliver, at every price:Competitor researchFull keyword mappingSEO and GEO schema on every pageMobile-...
10/09/2026

In every build we deliver, at every price:

Competitor research
Full keyword mapping
SEO and GEO schema on every page
Mobile-first design, built that way from the structure up
Google Search Console and analytics connected at launch
Cloudflare hosting set up

Not a package tier. All of them.

What $1,800 actually buys, since almost nobody in this industry prints a number.Three to five pages. Live in three weeks...
06/09/2026

What $1,800 actually buys, since almost nobody in this industry prints a number.

Three to five pages. Live in three weeks. Built on a proven professional base and adapted to your business, not a theme you could buy yourself for $60.

The search work is in that price rather than sold back to you afterwards: keyword research, on-page optimisation, LocalBusiness and FAQPage schema, and the entity signals that let ChatGPT and Google's AI answers name you.

Under 2.5 seconds to load. 95+ on Google Lighthouse. Search Console and analytics connected on launch day.

One price, agreed before we start. No hourly billing, and no quote that grows halfway through.

https://newcastlewebco.com.au/website-packages/?utm_source=facebook&utm_medium=social&utm_campaign=fb-post&utm_content=week-2

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Cardiff, NSW
2285

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
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