Handsome Ground Studio

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Handsome Ground Studio is an independent creative agency providing exceptional design solutions for medical specialists, doctors, surgeons, healthcare & professional service providers.

07/05/2025

Icons help us recognise complex ideas instantly.

These small dinosaur icons help to define a range of different paediatric services, visually support the overall brand, and help to bring Hunter Valley Paediatrics, and its value, to life.

Photography not only brings colour to the digital canvas of your website, it helps to connect with your audience by infu...
13/04/2025

Photography not only brings colour to the digital canvas of your website, it helps to connect with your audience by infusing those pixels with moments of warmth and human connection.

Curating powerful stock photography is all about finding those special images that will complement your brand experience, and expand the impact of your written messaging.

This little image perfectly captures everything that is wonderful about childhood, those peaceful moments of imaginative play, laying on the floor with some happy Dinos! What could be better to express Hunter Valley Paediatrics' vision for their patients and families: happiness and health, creativity and fun.

Sometimes a brand so easily expands beyond itself, offering new and playful way to exist in the world.  Hunter Valley Pa...
12/04/2025

Sometimes a brand so easily expands beyond itself, offering new and playful way to exist in the world. Hunter Valley Paediatrics certainly offers this. From Stickers for children attending their appointments, to bespoke height charts for the consulting rooms, to wall decals and interior design elements that all help to unite the consulting rooms, and create a safe and welcoming presence for patients and their families.

What a dream project, we had so much fun working to bring this brand to life.

In conjunction with brand design for Hunter Valley Paediatrics, we designed and developed an SEO optimised & responsive ...
11/04/2025

In conjunction with brand design for Hunter Valley Paediatrics, we designed and developed an SEO optimised & responsive website experience for the practice, with the initial goal of attracting new patients and gathering referrals prior to opening the doors of the new practice.

Upon the soft launch of the website and prior to opening it’s doors, Hunter Valley Paediatrics has already gathered over 60 referrals for new patients, and has attracted two new Paediatricians who have been recruited to join the growing practice.

"The website design HGS delivered is nothing short of beautiful - professional, user-friendly, and aesthetically pleasing. It’s exactly what we envisioned, and more."
- Hunter Valley Paediatrics Team

"Helena effortlessly created a brand identity that truly captured the essence of our paediatric medical practice, with c...
10/04/2025

"Helena effortlessly created a brand identity that truly captured the essence of our paediatric medical practice, with creativity flowing naturally at every step. Helena’s ability to create a bespoke brand that resonates with both children and parents is impressive. Our dinosaur brand is both playful and comforting for children while maintaining a professional and welcoming appearance that reassures parents."
- Hunter Valley Paediatric Team
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Oh, Dinos in a Meadow, how we love you so...πŸ¦•πŸŒΈπŸ¦•πŸŒΈπŸ¦•πŸŒΈπŸ¦•πŸŒΈπŸ¦•We are celebrating the sweetest of brand identities that has recent...
09/04/2025

Oh, Dinos in a Meadow, how we love you so...
πŸ¦•πŸŒΈπŸ¦•πŸŒΈπŸ¦•πŸŒΈπŸ¦•πŸŒΈπŸ¦•

We are celebrating the sweetest of brand identities that has recently launched for a new Paediatric practice located in Newcastle, Hunter Valley Paediatrics!

The gorgeous humans at Hunter Valley Paeds approached us to design a unique brand identity for their practice that would appeal to both parents/carers and to children of different ages, from babies to teens.

The brand design process is never linear, it purposefully wanders through explorations, research and conversations, finding new ways to visually communicate the essence of the brand.

An undeniable starting point for this brand was it’s location and name-sake the β€˜Hunter Valley’ of NSW. Brainstorming around these words, we immediately associated dinosaurs with the term β€˜Hunter’, and coupled them with visions of a floral meadow, representing the β€˜Valley’ aspect of the name. And so, β€˜Dinos in a Meadow’ was born, and quickly evolved into something very special!

πŸ¦•πŸŒΈπŸ¦•πŸŒΈπŸ¦•πŸŒΈπŸ¦•

The floors at my primary school were carpeted in this vibrant emerald green. I remember sitting cross legged, listening ...
08/04/2025

The floors at my primary school were carpeted in this vibrant emerald green. I remember sitting cross legged, listening to the teacher read us a story, or watching children give β€˜show and tell’, running my hand across the green carpet bristles. It is such an evocative colour for me, full of possibility, fresh like the garden, ready for the imaginary play of farm animals and tiny houses, or the cutting of paper, craft time, making.

Colours are amazing like that. They can evoke vivid memories and emotions, often in a way that transcends association. This green will forever remind me of the youthful possibilities of making and doing, and how nice it is to have been encouraged to explore creativity as a child.

I fall behind on this app, never posting about the work we do, just deep in the doing. And what a wonderful place to be, bustling along with great clients and design projects. And yet, there is creative work that deserve to be seen.

So please consider this a green pause. A mint, pea and spinach palette cleanser, refreshingly preparing you for what is to come. πŸ’š

Brand identity design for Melbourne based Breast Surgeon Dr Diarmuid O'Malley.​​​​​​​​​​​​​​​​​​We’re honoured to have p...
02/08/2023

Brand identity design for Melbourne based Breast Surgeon Dr Diarmuid O'Malley.​​​​​​​​​​​​​​​​​​We’re honoured to have partnered with Dr O'Malley to create a brand that reflects his expertise, compassion, and dedication to providing exceptional breast surgical care.

A brand can be expressed in so many ways across all the touch points of the patient journey, from your website or social...
01/08/2023

A brand can be expressed in so many ways across all the touch points of the patient journey, from your website or social media presence, to your stationery, and even the interior design of your practice rooms. ​​​​​​​​​​​​​​​​​​Consistency is key when it comes to branding. A unified approach to how your brand is expressed creates a memorable and cohesive brand experience to help reinforce your professionalism and build trust with your patients.

The brand of Dr. Anthony Chellappah brand roll out across his interior practice rooms by Perfect Practice helps to reinforce his expertise and commitment to providing exceptional oral and maxillofacial surgical care for his patients.

Dr Douglas Shaw's logo mark uses negative space in the D monogram to incorporate the profile of the head, creating a vis...
30/07/2023

Dr Douglas Shaw's logo mark uses negative space in the D monogram to incorporate the profile of the head, creating a visually striking representation of his key areas of practice, being endocrinology, and head & neck surgery.​​​​​​​​​​​​​​​​​​The timeless colour scheme of navy and gold, exudes elegance, authority, and trust, perfectly aligning with Dr Shaw's commitment to delivering exceptional professional care and expertise.

Address

Canberra, ACT

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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