13/01/2026
A client came to me with a clear brief.
Theyâd seen my work before and wanted that same visual storytelling style. Something engaging, creative, and clear.
It was for a big pitch to a major department. One of those projects where you know: this could really make an impact.
I nailed the concept. Two rounds of refinement.
It was bold, simple, and human â exactly what they asked for.
Then it went to another team.
Suddenly, it was too engaging and not serious enough.
They wanted it more corporate, more detailed, more...safe.
So we adjusted. Replaced the illustrations with icons. Removed the character. Smoothed out the edges until it was âclearer.â
What we ended up with looked fine, but it had no pulse, emotion, or story. It went from Neapolitan to Vanilla!
Thatâs when it hit me:
Not everyone understands what makes visual storytelling work.
Itâs not about adding more. Itâs about communicating clearly.
You canât fake engagement. People feel it.
And when you strip away personality, you strip away connection.
I used to compromise, thinking âthatâs just part of the job.â
Not anymore.
What I do is specific. Itâs intentional. Itâs valuable.
Visuals are how ideas stick, spread, and move people.
đ¨ If you donât trust the process, you lose the story.