White Deer Graphic Design

White Deer Graphic Design Teaching small business owners how to create their own designs - DIYing without the "DIY" look. Hello! I’m Jacqui. Because I've been there.

Graphic designer turned online design teacher for small biz owners. My dream is to help you create a brand and graphics (with your own hands and creativity — yes, you have some!) for your incredible small business that calls from the rooftops to your dream client, “pick me!”. I’ve been a fledgeling new business that just didn’t have the funds to hire all the pros...so, I did it myself (and so can you).

14/10/2026

I promise this is good news. You’re about to sigh out coz it all makes sense.

Colours are only one piece of your brand.

You can use the exact same palette and end up with one post that screams kids’ party and another that says law firm.

What actually makes you recognisable is a little toolkit you reuse every single time you make anything for your biz.
✔ 2 to 3 fonts (put the other 47 down, I promise they’ll be fine)
✔ Your colours, used on purpose rather than at random
✔ Brand elements: your shapes, textures and little squiggles

Elements is the bit almost everyone skips, but it’s what makes someone scroll past and think “oh, that’s her.”

Bonus: once your toolkit’s sorted, posts get faster. Consistent is basically lazy in the best way.

So be honest. Do you have brand elements, or is it just vibes right now? Tell me in the comments 👇

13/10/2026
Controversial take from a designer, but here goes: you shouldn’t need a designer for every little thing in your business...
12/10/2026

Controversial take from a designer, but here goes:

you shouldn’t need a designer for every little thing in your business. 🙈

When I started White Deer, I’d hand over beautiful brands to clients and feel SO proud. Then a few months later I’d see their Instagram and barely recognise it.

They weren’t doing anything wrong but nobody had ever shown them how to use what they’d been given (and paid good money for).

That’s what changed everything for me…and I was terrified to admit it when I first started the shift. (Designers please don’t hate me!)

Now I teach small business owners to design their own branding and graphics in Canva, so they can keep their brand looking great long after any designer has left the building (or maybe never even existed in their business!!)

Comment CANVA MASTERCLASS and I’ll send you a free ticket to my design masterclass (it’s not just about Canva).

Which one of these do you agree with most? Or do you have one to add? Tell me below 👇

11/10/2026

This one's for you if your lead magnet is just sitting in Canva.

I break down how to design, export, where to host and how to promote your lead magnet in my full tutorial...

Plus the ManyChat automation that delivers it to your audience's DMs on autopilot (so you don't have to!)

Comment "T062" for the full walkthrough!

07/10/2026

Most business owners I talk to have a lead magnet...

And then wonder why their list isn't growing.

Nine times out of ten, it's not because the freebie isn't enticing...

It's the delivery 👀

If people can't get to it easily, your lead magnet just sits there. Doesn't matter how good it looks.

I break down my full lead magnet delivery system using ManyChat in my latest tutorial 💜

Just comment "T062" and I'll send you the link!

06/10/2026

Someone told my podcast guest Ina that nobody could delete his Instagram account.

She had to break it to him.

They can.

One report, one policy change, and every follower, every post, every bit of social proof he'd built is gone.

That's the whole argument for having a website, even a small one.

Comment "286" to listen to our full conversation on what you need in a website, and how to keep it relevant for AI search!

I didn’t see this one coming 🙈When I started teaching design, I thought my job was to teach Canva.And my students learne...
06/10/2026

I didn’t see this one coming 🙈

When I started teaching design, I thought my job was to teach Canva.

And my students learned all of that really quickly. But so many of them would make something gorgeous and then leave it sitting in their Canva.

We are whole human beings and learning “skills” never replaces confidence.

So I want you to know that when you feel the wobbles… that’s totally normal. But to get support, equip yourself with the skills where needed…but then POST THE POST. Share the brand. Send the email. Right??

Coz like I say to my students almost weekly… done is better than perfect. And we can only improve when action is taken.

So if you’ve been learning Canva but still hovering over that publish button... I promise you know more than you think.

Can you relate? 😅

I’M BACK (kinda)! What a whirlwind it’s been. 💜 2 months ago I started maternity leave - and now I’m back with a 7 week ...
03/10/2026

I’M BACK (kinda)! What a whirlwind it’s been. 💜 2 months ago I started maternity leave - and now I’m back with a 7 week old baby!

But what I’m really excited about is what I built yesterday during baby’s nap time as a way that I can find out what YOU want.

I have a really cool business… butttt, it’s only cool if it’s actually helping you. So as I come back from maternity leave, I want to survey you as someone in my audience and work out how best I can actually help you.

But of course - we need prizes. 🎁

So, this little (ultra fun 😉) survey is going to unlock a fun little spinner you can spin that gives you a prize of a Canva template! Ranging from social templates, lead magnet PDFs and mockups!

So if you’re feeling like a bit of fun (and helping me ), and answer a couple of questions (most multiple choice!!) and unlock your prize!

https://www.diydesignmybiz.com/survey


I’m so excited for what I can bring you in the coming months!

Thank you for helping me.

Address

Bendigo, VIC

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