10/09/2026
JDM Heating & Air Conditioning - Part 1
A new brand doesn’t always need flames, snowflakes or the usual industry icons to tell people what you do.
For JDM Heating & Air Conditioning, the goal was to create something professional, recognisable and built to grow with the business.
After our initial discussions and onboarding process, we developed the first concept around a clean, minimal direction.
Josh liked the foundations, but wanted a little more personality in the JDM lettering.
One round of revisions later, the brand was locked in. ✓
That’s exactly why we put so much work into the brief before we start designing. The better we understand the business from the beginning, the less guesswork and unnecessary back-and-forth there is later.
Next up: taking the new JDM identity into the website phase.
JDM Heating & Air Conditioning - Part 2 coming soon.