Whale Studio

20/08/2026

Swan Hellenic is a cultural expedition cruise line with a history going back to 1950 and a modern fleet of purpose-built expedition ships which bring their passengers to hidden gems. As the company expanded its presence in the GCC, we helped localize its social media for a new market.

To build the brand’s presence in the GCC, we launched a dedicated Instagram account for the region and have been running it since then. The account runs on a monthly content plan in English and Arabic.

The content is built on one POV visual principle. Cruise marketing tends to show the traveller from the outside, so we «moved the camera into their hands». The point is to make the viewer live the expedition for a second.

20/08/2026

Swan Hellenic is a cultural expedition cruise line with a history going back to 1950 and a modern fleet of purpose-built expedition ships which bring their passengers to hidden gems. As the company expanded its presence in the GCC, we helped localize its social media for a new market.

To build the brand’s presence in the GCC, we launched a dedicated Instagram account for the region and have been running it since then. The account runs on a monthly content plan in English and Arabic.

The content is built on one POV visual principle. Cruise marketing tends to show the traveller from the outside, so we “moved the camera into their hands”. The point is to make the viewer live the expedition for a second.

19/08/2026

Swan Hellenic has been running cultural expedition cruises since 1950 and sails purpose-built expedition ships across all seven continents. They take guests to places which standard itineraries skip.

As the company expanded its presence in the GCC, we helped localize its brand communication system for a new market. The work covered several layers of the brand system. We created an Arabic adaptation of the logo, developed Arabic typography principles, and introduced a new POV-led photography direction.

The visual system was then applied across key customer-facing materials, adapting the company profile and destination presentations in English and Arabic, as well as cruise landing pages. Swipe to see!

13/08/2026

When launching in a new market, lack of visual content shouldn’t stop you from starting a social media from day one. When we faced such a case with GMS clinic, it was solved with generated content. Over 100 visuals crafted by our studio helped to start and move on. Check out the results!

05/08/2026

GMS is a boutique clinic. When they entered Dubai’s premium healthcare market, no one knew them yet, and in healthcare, trust isn’t built through ads.

To build this trust we made a system consisting of three phases from pre-opening through to growth. Doctors became the face of the brand and content was designed to inform before it ever tried to sell.

The result: ×23 reach growth, 2,720 profile visits at 0.98 AED each, and ~20 direct inquiries per month within two months of launch.

Swipe to see!

29/07/2026

28/07/2026

FMLY is a new family-intelligent café in Dubai, designed for a generation of parents who want more than a child-friendly place. It is a child-first space where kids can explore, play, and learn safely, while adults enjoy great food, beautiful interiors, and quality time with their family and community.

To support this idea, we created a flexible identity system with soft natural colors, organic forms, and playful graphic elements. It works across menus, packaging, printed materials, and digital content, making the brand feel inviting and alive at every touchpoint.

Swipe to see!