Overview
Since its inception in 2001, Red Dot Distribution Limited has managed to become East Africa’s most sought after ICT Distributor with distribution rights for HP (IPG, PSG, and ESS), Microsoft, APC by Schneider Electric, Samsung I.T, Toshiba, Logitech and eScan Antivirus. Red Dot Distribution Limited was born out of an ideology to provide – “technology with a difference.” This pioneeri
ng vision came forth from the ever progressing Bharwani Group after they established the firm in 2001. Red Dot started as the first distributors for Compaq and HP in Tanzania- looking to fulfill the need to bridge the communications gap for ICT at the reseller level. In a short while, Red Dot expanded their base operation to cover major parts of Eastern and Southern Africa and the Middle East. Red Dot’s progressive growth drew in attention from the likes of Microsoft, Samsung, APC, Toshiba, Logitech and eScan allowing Red Dot to offer an even wider range of products to an ever demanding African market. As technology bridges gaps between global markets, making them more competitive, Red Dot’s uncompromising focus on customer service, competitive prices and efficient logistics module serves as a key ingredient in our continued success. As a result, Red Dot today leads the way in the ICT industry with the largest distribution network and an ever growing ICT market share in East and Southern Africa. Our Vision
To progress and develop into a Fortune 500 company. Our Mission
Being a native East African company, with a global vision our mission is to bridge the digital divide by providing technology solutions and allied services to Africa, through the integrity, professionalism and reliability of a highly motivated team, whose long term pursuit of fostering mutually beneficial relationships is unparalleled. Our Strategy
Our strategy is simple – build relationships, business will follow. This single-minded approach allows us to build long-term partnerships that are based on mutual progress and trust. Our dynamic sales teams go beyond their means to bring innovative products at competitive prices for our ever expanding customer base. Our Values
Our values are ingrained in our corporate culture. They set us apart in our thoughts, actions and conduct with our clients. We work as a chain that ultimately results in world-class customer service and satisfaction. Reliability
We are in the business of consistency- delivering consistently exceptional service at the right time and place. Our primary focus is to equip our clients with an ICT structure that’s replicable and reliable, so they can spend more time focusing on their business. Integrity
We believe in a market that thrives on fair competition, refusing any compromise in quality. We set ourselves high standards of service quality and as each year progresses – we surpass them the Red Dot way. Professionalism
Our meticulous adherence to our codes and ethics sets us apart in what we do and how we do it. Our professional and highly knowledgeable personnel form the support beam of the Red Dot structure, allowing us to bring out the best not just in ourselves, but in our clients and stakeholders alike. Dedication
Where others see a challenge – we see an opportunity. Where others see an angry customer – we see a friend in need. It is this sincere dedication that gives us pleasure and accomplishment in what we do. Excellence
Our success in our work comes from years and years of hard work and passion. Aristotle rightly described our motivation behind continuously excellent service: “We are what we repeatedly do, excellence then is not an act, but a habit.”
